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Barco

THE CHALLENGE

Accelerate Growth

THE SITUATION

Barco Mexico lost its country director and faced sales, service, and key customer relationship challenges. In addition, Barco’s leadership charged it and all other Barco Latin America operations to both double their sales during the following 3 years as well as to transform their sales models from direct to channel partner driven.

Barco designs and develops networked visualization products for the entertainment, enterprise and healthcare markets. With over $1.2B in 2017 revenues, it employs 3,500 persons in 90 countries (EBR: BAR).

TECHCXO INTERVENTION

Engaged TechCXO to serve as COO and acting sales director, providing in country fractional interim leadership presence for 9 months.

THE OUTCOME

TechCXO led efforts to:
- Identify, hire, and on-board a country director and a service director for Barco Mexico,
- Energize the sales team to well exceed its annual quota,
- Re-engage an at-risk top account relationship, and
- Finalize the negotiations of a global client contract worth tens of millions of dollars.

View Case Study (PDF)

"TechCXO accelerated our business growth & readiness."

Ivan CannauVP, Barco LATAM

Barco