BoomTown Acquires Real Contact, TechCXO Provides Buy Side Assistance
BoomTown, the leading sales and marketing platform for real estate professionals, has announced the acquisition of Real Contact, a lead qualification service provider. The acquisition will pave the way for BoomTown to leverage Real Contact’s lead qualification services to qualify and nurture leads from virtually any source, helping agents and teams increase sales, save time, and deliver a better consumer experience.
“Our data shows that only 23% of listing inquiries are followed up with in the first hour, and less than half of these inquiries come in during business hours”, said Grier Allen, CEO & President of BoomTown. “Responsiveness and speed-to-lead is a real pain point in our industry, and we’re very excited to offer Real Contact’s initial response and nurturing capabilities to help agents and teams receive action-ready leads, while ensuring every new inquiry is receiving exceptional and timely service.”
Real Contact helps agents and teams quickly respond to and engage with leads through their text messaging lead response services. Run by real people who act as a branded extension of a real estate agent, Real Contact concierges respond to leads from any source within 90 seconds, 24/7. They work to qualify leads and nurture unresponsive leads, allowing agents to step in at any time via the app.
TechCXO, under the direction of TechCXO Partner Neal Miller, provided buy-side assistance on the transaction, including: evaluation of the opportunity, Due Diligence, and negotiation of the purchase agreement