Have you reached out to a customer lately? I began interviewing a client’s customers yesterday for a fractional CMO engagement. What a reminder of how valuable those conversations can be! I was completely pumped up after one call from the insights and perspectives shared with me. It’s surprising how productive their feedback can be. Things communicated included motivations, perceived benefits, view of competitors, new products and services.
Listening drives better messages for future customers, too, along with prospect communications. So, go ahead and set up a call with a customer today! A 15-30 minute call tells them you value and appreciate their perspective. You’ll get great insight for your work, too.