Defining Your Value Propositon
Entrepreneurs and startups can stall if they cannot effectively articulate a compelling value proposition. Fortunately, we are happy to offer you a guide, presented by TechCXO’s Ken Goins, which takes you step-by-step in establishing a substantive value proposition for clients in order to create sales traction and build a successful company.
Inside the eBook is:
- The Value Proposition Definition
- Samples: 4 Companies Doing Value Proposition the Right Way
- Work through the Four U’s of Defining the Problem your Product Solves
- Qualifying the Problem Using a BLAC (Blatant and Critical) Model
View the video below for a preview.