Deluxe Client Case Study
Deluxe had a three-pronged vision for accelerating revenue growth from recent acquisitions: streamline the sales and client relationship model, cross-sell new software and services more effectively and increase client satisfaction and retention. Given the size and scale of their growth, they engaged TechCXO for help executing this vision.
Deluxe Corporation is one of the largest check printers in the United States. It is a $2B companies and provides various personalized products and services to small businesses, financial institutions, and consumers. Some of the services available from Deluxe Corp are design services, website services, print marketing, promotional products, and fraud protection services.
Deluxe needed to figure out how to accelerate revenue growth from new FinTech acquisitions. Deluxe wanted to streamline the sales and client relationship model, more effectively cross sell new software and services, and increase client satisfaction and retention.
TechCXO created a multi-faceted solution including: two tiered sales process comprising growth businesses, specific roles and responsibilities for all stakeholders so as to implement effective performance standards and expectations, and updated the skills and competency model to include best practice knowledge, behaviors and performance.