Capabilities
Marketing
Focus on purpose and value. Once something is produced, the challenge is how to deliver it to your target audiences effectively.
We help you achieve sustainable, organic growth by putting your customers at the center of your company’s strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint.
How We Can Help
Product Marketing
We repair the disconnect between Product, Marketing and Sales, product positioning, messaging, and proving ROI, and insufficient customer data.Plan and Budget
We help you fix poor brand recognition, planning and budgeting, and lack of resonance with your target customers.Viable plan
Rational schedule, targets and objectives.
More >>
Demand Generation
We help you create a systematic and predictable process to draw in buyers based on tendencies and behaviors of desired customers.Content
Along with creating compelling, unique perspectives, we solve for Data Security, Privacy and GDPR, which are impacting today's marketing strategy and tactics.Content marketing can offer 3x the leads of traditional marketing
Digital Marketing
Develop relevant content that reaches the target market through relevant channels at the right time across all inbound and outbound campaigns and platforms.Digital spend surpasses traditional
Digital marketing is everything that you use electronically to acquire new customers. More >>
Media & Comm.
Align your marketing and communications channel mix to audience behavior and balancing short-term and long-term marketing priorities.short-term and long-term plans
Sophisticated target marketing is here. More >>
Insights
Navigating the Complexities of Mergers & Acquisitions with Fractional Executives
Mergers and acquisitions (M&A) are complex transactions that involve [...]
Medical Center and Healthcare Provider
Medical Center & Healthcare Provider [...]
Calling Your Content ‘Thought Leadership’ Doesn’t Make It So
Content marketing became a powerful marketing approach over a [...]
Building Brand is Paramount for a Sustainable Marketplace
Building a marketplace brand is no easy feat. Marketplace [...]
Define Your Ideal Customer or Be Magnetic To No One
It’s obvious that knowing your target customer is a [...]
Beat the Heat with Machine Learning to Optimize your Pricing
It is hot everywhere these days. In fact, record [...]
9 Growth Pathways for Two-sided Marketplaces
Every two-sided marketplace starts with a chicken-or-egg question: Do [...]
Uber Is Not in the Transportation Business: Lessons for Marketplace Leaders
Uber is Not a Transportation Company: Lessons for Marketplace [...]
In the News
TechCXO Grows Services Revenue 47%
TechCXO Reports 18th Straight Year of Top Line Growth
TechCXO, a pioneer in providing industry-relevant interim and part-time executives and teams to companies in the U.S. and U.K., reported an increase of 47% in annual service fees in 2021 over 2020 to more than $41 million. TechCXO has increased revenue every year since its inception in 2003.
TechCXO Reports 18th Straight Year of Top Line Growth
TechCXO, a pioneer in providing industry-relevant interim and part-time executives and teams to companies in the U.S. and U.K., reported an increase of 47% in annual service fees in 2021 over 2020 to more than $41 million. TechCXO has increased revenue every year since its inception in 2003.
Our Team
