Chris Pariseau

Avoiding the 29% Club – Part 1: The Ability to Engage

It has been researched to the fifteenth decimal point. Millions of dollars have been budgeted trying to figure it out. In this age of all things digital, it is a strategic impera...

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Avoiding the 29% Club – Part 2: The Hunt for Deciders

71% or 29% Club? You are a member if you are a hunter. Farmer, gatherer, inside sales, probably not. As you know, hunting has become a study in forensic sales: Strategic Sales...

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