David Grocer

Is it time for a Fractional CMO? 5 Scenarios

There is a consistent thread on where the need arises for a fractional CMO. Interestingly, this is consistent whether the company is 2 or 15 years old, whether it’s B2B or B2C,...

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What’s in a name? It depends what you put into it

We all understand the risk of Bill Lemon opening up a used car dealership under his name or Messrs. Dewey, Cheatum, and Howe launching their own law firm. Given the power in a na...

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Favorite Marketing Quote

In pursuit of something entirely unrelated in my basement, I stumbled across a page with my favorite technology marketing quote.  Early in my career (before I became a fractio...

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