Kepler Knott

Can you draw?

Pictures and models offer powerful platforms for organizing thoughts and key messages For those of you in North America who still ever watch network TV, do you know that commerc...

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Measuring Marketing

What Does Your Go-to-Market Footprint Look Like? For those of you short on time, this post offers marketing leads and owners a way to assess their organization’s go-to-market ...

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Craft Your Best Elevator Pitch – Get the Playbook

We recently published a Go-to-Market playbook, focused on companies that sell B2B technology-enabled products and services. As part of setting your marketing-sales and company up...

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The Art of Storytelling

Ever sit in on a presentation as you strain to read the small font delivered in a Tolstoyan-length PowerPoint, where each chart is packed with information?  And then somewhere i...

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