Go to Market Playbook for IT and Professional Services Providers Over 70% of buyers intend to increase their spend on external professional services. They seek to either to augm...Read More
Can you draw?
Pictures and models offer powerful platforms for organizing thoughts and key messages For those of you in North America who still ever watch network TV, do you know that commerc...Read More
What Does Your Go-to-Market Footprint Look Like? For those of you short on time, this post offers marketing leads and owners a way to assess their organization’s go-to-market ...Read More
Craft Your Best Elevator Pitch – Get the Playbook
We recently published a Go-to-Market playbook, focused on companies that sell B2B technology-enabled products and services. As part of setting your marketing-sales and company up...Read More
The Art of Storytelling
Ever sit in on a presentation as you strain to read the small font delivered in a Tolstoyan-length PowerPoint, where each chart is packed with information? And then somewhere i...Read More