Mike Buczkowski

The Right CMO for the Digital Age

A study by Whitlier and Morgan found many CMOs core competencies are underdeveloped for the digital age. It's not so surprising. After all, personalized online shopping at ...

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How Personalized Marketing Can Increase Your E-Commerce Sales

Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously said that a prospect has to see an ad 20 times before ...

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Mapping Your Customer’s Journey: A MarTech Adventure

How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how ...

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Personalization at Scale: The Right Message at the Right Time

Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successe...

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Better Marketing Through Marketing Technology Architecture

Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing...

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