/ Company / People / David Wallace


  • Revenue Growth


  • CRO
  • CSO


  • New York

David Wallace

Partner – Revenue Growth; Interim and Fractional CRO, CSO

David Wallace is a sales and marketing executive who primarily works with $20 million – $200 million B2B tech companies. These companies are frequently within the technology, network equipment, wholesale distribution, fintech, logistics, manufacturing and industrial verticals. David helps these companies define their goals, build their strategies and implement sales and marketing plans/processes/systems needed to execute their strategies. David is most frequently called on by senior executive teams, PE investors and boards to come on as an advisor, consultant or interim C-level executive such as a Chief Revenue Officer or Chief Sales Officer. (See David’s blog and his Twitter).

Included among his skills are:

  • Sales Leadership and Effectiveness
  • Sales Process Management
  • Marketing Programs
  • Customer Success

David’s key positions and accomplishments include:

Founder, Wallace Management Group. David founded this strategy and sales consultancy, which works with start-ups, small and mid-sized businesses. His key engagements included stepping into a third-party provider of network equipment to reorganize the sales team, introduce a sales compensation plan tying sales rep commissions to corporate goals, recruit and hire a VP of sales for new business territories, and recruit a senior VP of sales and marketing to lead overall strategic sales (national accounts, key accounts and new business development and marketing). David also joined a national Google partner to assess its sales team and increase sales growth by realigning the sales team to support targeted markets and align sales efforts with corporate goals and go-to-market strategies.

Principal & Founding Partner, The Sales Management Group. This firm guides companies to execute their sales vision by providing them with the sales organization structure and tools they need to succeed. Key, successful engagements included:

      • Developed strategy and compensation plans for a leading distributor of nutritional food additives
      • Created and delivered a customized, multi-day B2B sales training program for top provider of kitchen and bath plumbing fixtures
      • Designed the restructuring of the US sales organization for a German manufacturer of professional cutlery.

Managing Director, Global Coin Products/Talaris, Inc. David led the company’s coin business unit, a maker of high-speed coin counters and sorters for banks, credit unions, retailers and other cash-intensive businesses around the world. His efforts led to 25%+ increases in revenue and 40+% increases in EBITDA. David also led product innovations and international expansion

VP of Sales and Marketing, Turbine Generator Maintenance. For this PE-owned firm, David lead a turnaround that included expanding its market from the Southeast United States to providing maintenance services across the USA, Caribbean and into South America. TGM also recovered over 30 lost customers and increased annual revenues by 50%.

In addition, David held executive sales and marketing positions with companies that included Redwood Capital CorporationGE and IBM.

David received his BA in Economics from Georgetown University, where he also was a collegiate diver, and his MBA in Marketing and Finance from Columbia University’s Business School in New York.

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