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jeff-caplan

Expertise

  • Revenue Growth

Role

  • CMO

Location

  • Boston

Jeff Caplan

Partner – Revenue Growth; Interim and Fractional CMO

Jeff Caplan, based in Boston, is a TechCXO Partner in the Revenue Growth practice. He is most frequently called on by founders, investors, Boards and senior executive teams to build marketing strategies and data-driven programs for fast-growing B2C and B2B companies, particularly within the tech financial services, retail, automotive, and nonprofit sectors. He supports companies as an interim and fractional CMO, marketing leader and Chief Growth Officer.

Jeff is a successful entrepreneur and corporate executive. He co-founded 89 Degrees, a CRM and Loyalty marketing agency that grew to 80+ FTE at the time it was acquired in 2018 (with earn-out ending in 2021). Jeff oversaw the Client Services, Data Science, and Partnership practice areas at 89 Degrees, and directly managed the work for numerous brands, including Hulu, Jeep, Hyundai, CVS, Daimler Trucks, 1800-Flowers, and Samsung. In addition, Jeff oversaw the marketing function and served on the Executive Committee for Verbind, a venture-backed software company acquired by SAS, and managed sales and marketing for a paper recycling company acquired by Waste Management. He has also held leadership roles at Harte-Hanks, Wells Fargo Bank, and Accenture.

A highly collaborative partner and mentor, Jeff works with companies that seek differentiated branding, a clear understanding of market opportunity, a detailed plan to capture market share,

, explicit criteria for marketing investments, and an analytic framework to optimize results. He helps clients quickly build this understanding and execute robust plans that rely on data-driven insights for continuous improvement, while building the internal skills and best practices that create long-term success. He is also called upon to establish strategic partnerships and manage agency relationships.

Active in the community, Jeff has advised mission-driven organizations on pivotal strategic planning, operational efficiency, and marketing strategy issues for more than a decade. He also sits on the Boards of Old North Illuminated (oldnorth.org) and Community Consulting Teams (cctboston.org.)

Jeff holds a BA from Claremont McKenna College and an MBA from the Wharton School of the University of Pennsylvania.

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