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Samantha Starling




  • Revenue Growth


  • Principal


  • Carolinas

Samantha Starling


Samantha Starling has spent the last 13 years with TechCXO providing CRM and MarTech solutions. She has been engaged with nearly 100 clients in dozens of verticals; Samantha has designed business process blueprints that create, track, update, and analyze data from start to finish. She and her team have used those blueprints coupled with the client’s needs to build efficient, cost-effective solution sets. Those include marketing automation, CRM, contracting, billing, customer success, issues, etc., to capture and manage data from the point of entry through the entire customer journey, whether it ends in churn or attrition. All of this results in clean, accurate, reportable data from which reports and dashboards are built in order to effectively manage and analyze the business.

Having exposure to a multitude of companies, Samantha configured systems for a wide range of business processes, including:

  • Lead generation/qualification
  • Sales processes, new business, and recurring revenue renewals
  • Assets and orders
  • Contracts and billing
  • Implementation of services and customer support
  • Products and pricebooks across multiple business lines and currencies

An expert with Salesforce.com, Samantha has been engaged by clients for new, out-of-the-box implementations; one-time projects for specific business needs; a complete overhaul of existing processes; hazmat clean-up of existing instances; and retained admin services. However, her experience goes well beyond Salesforce.

The list includes Hubspot, Pardot, SaaS Optics, DocuSign, PandaDoc, Insight Squared, Zendesk, Intacct, Sales Navigator, CPQ, Triblio, ZoomInfo, QuickBooks, Stripe, JIRA, Outreach, Salesloft and dozens of others.

Prior to joining TechCXO, Samantha was a Director of Marketing for an EBPP, print and digital mail solutions firm based in Charlotte. During that tenure, she managed all marketing efforts, including a launch of a mobile utility payment app and her first implementation of Salesforce.com across six departments. She managed that implementation without outside consultancy assistance.

Prior to that position, Samantha owned and managed a local weekly newspaper outside Charlotte.

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