Resources

ProRata Client Case Study

TechCXO fractional CFOs and supporting accounting and finance functions teams provide a tremendous value to many technology startups and early-stage companies like ProRata. It's ...

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Measuring Marketing

What Does Your Go-to-Market Footprint Look Like? For those of you short on time, this post offers marketing leads and owners a way to assess their organization’s go-to-market ...

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Rheostat Therapeutics Raises $23 Million Series A Financing; Developing Potential Treatments for Neurodegenerative Diseases

Rheostat Therapeutics, a biotech company focused on the discovery of novel treatments for neurodegeneration, cognition and rare diseases announced the close of a Series A financi...

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BoomTown Acquires Real Contact, TechCXO Provides Buy Side Assistance

BoomTown, the leading sales and marketing platform for real estate professionals, has announced the acquisition of Real Contact, a lead qualification service provider. The acqui...

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Craft Your Best Elevator Pitch – Get the Playbook

We recently published a Go-to-Market playbook, focused on companies that sell B2B technology-enabled products and services. As part of setting your marketing-sales and company up...

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The Art of Storytelling

Ever sit in on a presentation as you strain to read the small font delivered in a Tolstoyan-length PowerPoint, where each chart is packed with information?  And then somewhere i...

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Data Integrity and Service Reliability

Maintaining data integrity is of upmost importance, especially in an environment that requires strong compliance, including HIPAA, GDPR, HiTRUST, ISO27001, SOC1, SOC2 and others....

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Better Marketing Through Marketing Technology Architecture

Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing...

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TechCXO 15-Year Client Appreciation Event

We celebrated our 15th year in business with some of our clients, partners and friends at Sweetwater Brewery.  It was a great time to show our appreciation. ...

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TechCXO Announces 2018 Venture Atlanta Presenting Companies

TechCXO partners are again providing unparalleled opportunity and support for their clients through access and exposure to great investors at the Venture Atlanta 2018 Annual Conf...

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Valify Acquires Lucro

A Nashville-based health-tech startup backed by HCA Healthcare Inc. and Martin Ventures has a new owner. Lucro, which aims to connect hospital companies with the businesses tryi...

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Personalization at Scale: The Right Message at the Right Time

Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successe...

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Mapping Your Customer’s Journey: A MarTech Adventure

How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how ...

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