Resources

Craft Your Best Elevator Pitch – Get the Playbook

We recently published a Go-to-Market playbook, focused on companies that sell B2B technology-enabled products and services. As part of setting your marketing-sales and company up...

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The Art of Storytelling

Ever sit in on a presentation as you strain to read the small font delivered in a Tolstoyan-length PowerPoint, where each chart is packed with information?  And then somewhere i...

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Data Integrity and Service Reliability

Maintaining data integrity is of upmost importance, especially in an environment that requires strong compliance, including HIPAA, GDPR, HiTRUST, ISO27001, SOC1, SOC2 and others....

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Better Marketing Through Marketing Technology Architecture

Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing...

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TechCXO 15-Year Client Appreciation Event

We celebrated our 15th year in business with some of our clients, partners and friends at Sweetwater Brewery.  It was a great time to show our appreciation. ...

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TechCXO Announces 2018 Venture Atlanta Presenting Companies

TechCXO partners are again providing unparalleled opportunity and support for their clients through access and exposure to great investors at the Venture Atlanta 2018 Annual Conf...

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Valify Acquires Lucro

A Nashville-based health-tech startup backed by HCA Healthcare Inc. and Martin Ventures has a new owner. Lucro, which aims to connect hospital companies with the businesses tryi...

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Personalization at Scale: The Right Message at the Right Time

Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successe...

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Mapping Your Customer’s Journey: A MarTech Adventure

How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how ...

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How Personalized Marketing Can Increase Your E-Commerce Sales

Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously said that a prospect has to see an ad 20 times before ...

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The Right CMO for the Digital Age

A study by Whitlier and Morgan found many CMOs core competencies are underdeveloped for the digital age. It's not so surprising. After all, personalized online shopping at ...

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CSMs vs. Sales – The Same Only Different

CSMs and Sales Reps Share More Similarities Than You Think When you are with a group of CSMs, the word “Sales” often incites contorted facial expressions, bad jokes and inev...

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TechCXO Adds Minnesota Office

TechCXO Opens Minnesota Office to Meet Region's Need for Fractional, Part-Time and Interim Executives On-Demand TechCXO Veteran Finance, Strategy and Operations Partner Bill Ken...

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