Resources

TechCXO Announces 2018 Venture Atlanta Presenting Companies

TechCXO partners are again providing unparalleled opportunity and support for their clients through access and exposure to great investors at the Venture Atlanta 2018 Annual Conf...

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Valify Acquires Lucro

A Nashville-based health-tech startup backed by HCA Healthcare Inc. and Martin Ventures has a new owner. Lucro, which aims to connect hospital companies with the businesses tryi...

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Personalization at Scale: The Right Message at the Right Time

Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successe...

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Better Marketing Through Marketing Technology Architecture

Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing...

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Mapping Your Customer’s Journey: A MarTech Adventure

How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how ...

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How Personalized Marketing Can Increase Your E-Commerce Sales

Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously said that a prospect has to see an ad 20 times before ...

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The Right CMO for the Digital Age

A study by Whitlier and Morgan found many CMOs core competencies are underdeveloped for the digital age. It's not so surprising. After all, personalized online shopping at ...

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CSMs vs. Sales – The Same Only Different

CSMs and Sales Reps Share More Similarities Than You Think When you are with a group of CSMs, the word “Sales” often incites contorted facial expressions, bad jokes and inev...

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TechCXO Adds Minnesota Office

TechCXO Opens Minnesota Office to Meet Region's Need for Fractional, Part-Time and Interim Executives On-Demand TechCXO Veteran Finance, Strategy and Operations Partner Bill Ken...

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TechCXO Named to Inc. Magazine Annual List of America’s Fastest-Growing Private Companies for 10th Straight Year

Pioneer Provider of Fractional, Interim and Part-Time Execs Had three-Year Sales Growth of 76% TechCXO, a pioneer in providing industry-relevant fractional, interim and part-tim...

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Does Your Sales Funnel Need an Anti-Inflammatory?

Like many B2B companies positioning and selling complex solutions in a challenging marketplace... your sales funnel is likely swollen with invalid leads and prospects, creating n...

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TechCXO August 2018 Quarterly Partner Meeting

TechCXO's Quarterly Partner Meeting is always a great time for all our fractional, interim and part-time CFOs, COOs, CSOs, CTOs, CIOs, CMOs to come together as one group and ...

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Competing Against Status Quo: Basic Strategies to Address Inertia in the Buying Process

Many sales organizations today find that status quo bias is their biggest competitor. While a bit of creativity and empathy on the part of your sales teams can help improve you...

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