Resources

ProRata Client Case Study

TechCXO fractional CFOs and supporting accounting and finance functions teams provide a tremendous value to many technology startups and early-stage companies like ProRata. It's ...

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How Personalized Marketing Can Increase Your E-Commerce Sales

Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously said that a prospect has to see an ad 20 times before ...

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The Right CMO for the Digital Age

A study by Whitlier and Morgan found many CMOs core competencies are underdeveloped for the digital age. It's not so surprising. After all, personalized online shopping at ...

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CSMs vs. Sales – The Same Only Different

CSMs and Sales Reps Share More Similarities Than You Think When you are with a group of CSMs, the word “Sales” often incites contorted facial expressions, bad jokes and inev...

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TechCXO Adds Minnesota Office

TechCXO Opens Minnesota Office to Meet Region's Need for Fractional, Part-Time and Interim Executives On-Demand TechCXO Veteran Finance, Strategy and Operations Partner Bill Ken...

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TechCXO Named to Inc. Magazine Annual List of America’s Fastest-Growing Private Companies for 10th Straight Year

Pioneer Provider of Fractional, Interim and Part-Time Execs Had three-Year Sales Growth of 76% TechCXO, a pioneer in providing industry-relevant fractional, interim and part-tim...

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Does Your Sales Funnel Need an Anti-Inflammatory?

Like many B2B companies positioning and selling complex solutions in a challenging marketplace... your sales funnel is likely swollen with invalid leads and prospects, creating n...

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TechCXO August 2018 Quarterly Partner Meeting

TechCXO's Quarterly Partner Meeting is always a great time for all our fractional, interim and part-time CFOs, COOs, CSOs, CTOs, CIOs, CMOs to come together as one group and ...

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Competing Against Status Quo: Basic Strategies to Address Inertia in the Buying Process

Many sales organizations today find that status quo bias is their biggest competitor. While a bit of creativity and empathy on the part of your sales teams can help improve you...

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Before the (Banker) Bake-Off, Cultivate a Great Chef or Two

They were immortalized in literature by Tom Wolfe as “Masters of the Universe” in Bonfire of the Vanities. Michael Lewis described them as “…a breed apart, a member of...

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Pain in the Art of Shipping

Pain in the Art of Shipping Steve Jobs is credited to have said, "Real artists ship", meaning that those who create -- be it technology, music or a sculpture -- make their art a...

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Board Compensation Public-Pre-IPO-Startup

Compensation for directors of large U.S. companies just passed a new threshold -- $300,000 per year in total fees -- up 3.5% according to a new study by Compensation Advisory Par...

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Do we even need outside sales reps today?

Outside account executives are an expensive proposition whose statistical effectiveness is falling. Many CEOs and CFOs I speak with are frustrated with the results, and they re...

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