Tag: Marketing

Generalists in a Specialized World

Who provides competitive advantage to companies? Generalists? Specialists? Both? Neither? I’m always on the hunt for a good new business book, and I’m currently reading “R...

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Mike Buczkowski WGN

TechCXO Digital Marketing Leader and Executive Mike Buczkowski was a guest on WGN Radio in Chicago. Mike talks about the mistakes companies of all sizes make and how to use marke...

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GTM

Go-to-Market-ebook-professional-services-IT

Go to Market Playbook for IT and Professional Services Providers Over 70% of buyers intend to increase their spend on external professional services. They seek to either to augm...

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draw

Can you draw?

Pictures and models offer powerful platforms for organizing thoughts and key messages For those of you in North America who still ever watch network TV, do you know that commerc...

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ABM

B2B Account Based Marketing

B2B Account Based Marketing: It's what's on your plate The smart money knows that at your B2B SaaS, Data or FinTech business, Personalized or Account Based Marketing (ABM) is on...

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measuring-marketing

Measuring Marketing

What Does Your Go-to-Market Footprint Look Like? For those of you short on time, this post offers marketing leads and owners a way to assess their organization’s go-to-market ...

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Craft Your Best Elevator Pitch – Get the Playbook

We recently published a Go-to-Market playbook, focused on companies that sell B2B technology-enabled products and services. As part of setting your marketing-sales and company up...

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storytelling-knott

The Art of Storytelling

Ever sit in on a presentation as you strain to read the small font delivered in a Tolstoyan-length PowerPoint, where each chart is packed with information?  And then somewhere i...

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Better Marketing Through Marketing Technology Architecture

Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing...

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Personalization at Scale: The Right Message at the Right Time

Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successe...

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Mapping Your Customer’s Journey: A MarTech Adventure

How do your customers find you? And once they find you, what do they want? Knowing the answers to these questions gives you extremely powerful insights into understanding how ...

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How Personalized Marketing Can Increase Your E-Commerce Sales

Point, click, buy? If only it were that easy. In his book Successful Advertising, penned in 1885, Thomas Smith famously said that a prospect has to see an ad 20 times before ...

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zverse case study

Zverse Client Case Study

Zverse 3D printing gives businesses the ability to offer professional 3D modeling & high-quality 3D print services.  They engaged TechCXO to provide interim CSO services to ...

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