Companies in content, media, sports and entertainment industries seeking to grow quickly and profitably have a unique resource and ally in Barry Pincus, an interim and fractional CFO, COO and advisor in the New York Metropolitan Area.
Barry has a passion for creative endeavors and working with creative people. He uses his extensive expertise in strategic partnerships, capital raising and license agreements on behalf of his clients to help them maximize brand equity and grow. He has helped elevate some of the world’s most powerful brands, including the New York Yankees, Martha Stewart Living, and Maxim, Stuff and Blender magazines.
Clients also benefit from the rock-solid financial and operational infrastructure and systems Barry builds for them. This foundation is also supported with Barry’s acumen in business processes and systems implementation, strategy development/implementation, HR, FP&A, business development, Board management, CEO advisory and collaborating across internal lines.
Barry’s areas of expertise include but are not limited to: Mobile Media & Advertising Technology; Social Media; Print Media including Magazines; Online Media & Web; Television & Radio; Sports Marketing & Business Operations; Brand & Branded Consumer Product Development; Hospitality; including Hotels, Restaurants, & Clubs; Live Event Production; Agency Operations and Licensing.
Among his key accomplishments, Barry has served as:
CFO / COO, Dan Klores Communications – DKC is a digital and experiential solutions firm with 300 clients and six nationwide offices. As CFO and COO, Barry created rigorous cash flow and budgetary monitoring functions to enhance profitability. He instituted first-ever metrics reporting and KPI monitoring to provide data insight. He oversaw annual staff reductions while maintaining client service, and negotiated deals related to real estate, clients and vendors; with saving totaling more than $3M.
CFO, Sportsrocket – Sportsrocket is a best-in-class video and content management distribution system focusing on socialization and monetization of content. Barry raised $3M in Series B financing, and $2.6M through sale of parent company assets. He also negotiated client contracts valued at over $5M per year, and created operating models for multiple business initiatives. Barry also restructured finance and HR functions saving over $300K annually.
CFO, IMG Artists, LLC – IMG is a worldwide artist, event and performance facility management company. Barry negotiated event and festival agreements, reframed accounting to create KPI metrics for performance-based compensation and managed insurance and business interruption issues.
CFO, Crisp Media – Barry raised $6M in new equity capital and successfully applied for and received significant technology grants from NY State for this mobile ad firm. He also developed new metrics and models for the company’s domestic and international expansion.
Director of Brand Development, Dennis Publishing – Dennis Publishing’s best known property is Maxim magazine. Barry developed a $10M revenue stream, created Maxim Radio on Sirius Satellite Radio’s platform, created Maxim Living line of products which was carried by Macy’s and Staples; and established other brick-and-mortar and wireless digital products.
CFO, Sunshine Media Group – Barry was responsible for all financial and treasury functions for this cutting edge web site. Negotiated terms for successful $3.8 million private placement.
CFO / Financial Consultant – Martha Stewart Living Ominmedia – Barry diversified these products and platforms of this $280M media and merchandising company, specializing in publishing, internet and broadcasting media platforms. He conducted end-to-end business process reviews of all creative and business processes, preparing the company for its IPO.
CFO / VP of Finance, New York Yankees – For this premier sports franchise with over $175M in revenue from media, merchandising, concessions, advertising and sponsorships, Barry performed review for ownership of all new stadiums from a funding and operational perspective used as a touchstone for the new Yankees Stadium. He also successfully negotiated an insurance policy on minor league players’ ability to pitch in the major leagues, recouping $2M signing bonus–a first in baseball. He negotiated credit lines in excess of $35M, and streamlined financial departments to increase efficiency while reducing headcount by 20%. Barry also led large market revenue-sharing negotiations between major baseball teams; saving the New York Yankees franchise over $6M annually. Finally, he renegotiated concession and radio contracts, resulting in additional revenue.
Barry holds a Bachelor of Science degree in Accounting from Syracuse University.