Bill Goocher

Partner - Customer Success and Sales

Bill Goocher is an experienced executive leader in customer success, sales and marketing with deep experience in delivering desired business outcomes for customers.

Bill’s primary focus is Customer Success for B2B subscription / SaaS companies. He helps clients drive Desired Outcomes (Business Outcomes & Desired Experience) to help companies maximize the Retention and Lifetime Value (LTV) of their existing customer base. He combines Customer Success strategies with evolving best practices to help clients in three key areas:

  1. Customer Retention
  2. Customer Growth
  3. Customer Advocacy

As Regional Director, Enterprise and Mid Market Accounts for Gainsight, the leader in B2B Customer Success Management, Bill led the engagement efforts in some of the largest ARR deals in the company’s history, as well as helped in the development of go to market positioning, messaging, sales strategies, use cases and pricing strategies across multiple mid-market and enterprise customer segments. Prior to Gainsight, Bill served as VP of Sales for Infor’s Workforce Management (WFM) and Human Capital Management (HCM) solutions, where he rebuilt and led the sales team, establish sales processes, increase sales and drive predictable sales results. Sales increased over 5X in the first year and continued to accelerate in the following years.

He has excelled as a customer success, sales and operations leader and record-setting contributor at companies including Gainsight, Infor, Convergys, Epiphany, PeopleSoft, Right at Home and others.

The Latest from Bill Goocher
  • CSMs vs. Sales – The Same Only Different

    CSMs and Sales Reps Share More Similarities Than You Think When you are with a group of CSMs, the word “Sales” often incites contorted facial expressions, bad jokes and inev...

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