David Cahn is a marketing and operational leader who is equally adept developing and managing corporate strategies, including business and digital transformations, as well as implementing lead generation and revenue growth programs and systems.
He is an accomplished, pro-active global executive who has worked in Big4 consulting firms, start-ups, middle market and large, multinational companies. Companies most frequently call on him to support them as an interim or fractional Chief Marketing Officer.
His domain expertise is in Commercial Products, including Aerospace & Defense, Building Products, Commercial and Industrial Supplies and Equipment; Heathcare Devices, Supplies and Services; Commercial Transportation; Apparel & Accessories; Consumer Non-Durables, including Retail, Food & Beverage products; Chemicals; Electronics; and IT Software and Emerging Technologies, including AI, Blockchain, Machine Learning and IaaS.
Included among David’s other skills are:
- CRM and Marketing solutions – SaleForce, Pardot, Hubspot, Marketo, Terminus,Bombora, Google Analytics, SEO/SEM/PPC
- Application development – Kanban, Agile,Waterfall, Hybrid – Global
- Supply Chain Solutions – WMS, Supply Chain Networks, Control Towers, SC Planning and Execution – NA/EMEA
- Global Mergers/Acquisitions/Divestures and Joint Ventures – buy/sell side, due diligence, deal negotiation, integration planning and execution
- Emerging Technologies – BI, AI, IaaS, API Management, Machine Learning, Blockchain – Global
During his distinguished career, David served as:
Head of Global Marketing & Transformation, Elmica, a digital supply chain network provider for process manufacturers. Morris was hired by the CEO to design integrations with EHR systems. He built an account-based marketing strategy for 600 accounts anda scalable technology ecosystem to support the digital and decision-making needs of the Marketing, Sales and Executive Management teams. He integrated Marketing Automation and Salesforce with GaggleAmp, Sendoso, Terminus, ZoomInfo, Bombora, cvent, and Google Analytics for ROI tied to pipeline status. He also created weekly marketing dashboards for executive and sales force communication tied to lead flow into opportunities into sales closures in units and dollars by campaign and tactic. His efforts achieved 40 percent of total sales quota pipeline attributed by marketing and improved inbound and outbound lead flow into the sales pipeline by 4x and 5x, respectively.
Director of Product and Customer Management, Infor. Infor is an ERP and supply chain enterprise software provider. David guided customer buying experiences that improved brand loyalty, increased sales, and reduce costs for customers for Configure Price Quote (CPQ) solutions. He helped double annual sales growth by initiating programs for sales and enhancing products and tripled cross-sell revenue by aligning product roadmap for integration to enterprise Salesforce CRM, Oracle ERP, CAD, Supply Chain, Analytics, and eCommerce solutions.
VP Software Product and Client Management, Promethean. For this K-12 class room management and analytics solutions company, David transitioned the organization from a global hardware-based, single- and two-tier channels to an enterprise software platform program resulting in $30 million in two-year growth. He also helped delivered a solution to monitor student progress to over 11 million teachers and students across 2 million classrooms.
VP Product and Client Strategy, CDC Software (Now Aptean). For this ERP and Supply Chain provider, David transformed corporate product go-to-market execution activities and drove a global R&D unification strategy across 14 ERP, Logistics, CRM product lines by transitioning extensive on-premise revenues to SaaS based subscription services in hybrid cloud environments. He directed product revenue streams through unprecedented periods of growth for the Manufacturing, Logistics, and Financial Services Sector to $400M.
David has assisted other companies in product, marketing, sales, business development and operational leadership positions, including AMR Research (now Gartner), AnswerThink, KPMB/Bearing Point, and Computer Associates.
David holds a B.S. Business Admin/Finance & minor Mechanical Engineering from Villanova University. His interests include ocean yacht racing and cruising, extreme downhills skiing and mini triathlons and tossing boomerangs.