David Grocer has 20+ years of marketing experience with proven success as a “Game Changer”, consistently championing new products, services and new ways of doing business. His key strength is developing and implementing winning marketing strategies in high growth environments. David has a strong strategic foundation with a MBA from the Kellogg School of Management as well as a winning marketing foundation that he has applied to e-commerce, consumer services, B2B, tech, and software.
David brings a strong focus on new product launches in several high profile industries, including: consumer packaged goods–record results at P&G launching Crest toothpaste and Vidal Sassoon hair care products; telecommunications–launching call center products at MCI; and software—leading 30%+ growth for supply chain software provider, Manhattan Associates.
David has been an industry innovator for digital marketing efforts beginning with hsupply.com, an e-procurement solution for the hospitality industry. He conceptualized, developed and launched the Park ‘N Fly Network, which quickly became the leader in pre-paid online airport parking reservations. By transforming Park ‘N Fly’s marketing to virtually all online tactics, David opened up new channels to build market share by giving Park ‘N Fly unique and exclusive access to travelers.
As an independent consultant, David acted as interim VP of Marketing for Channel Intelligence, a private equity-backed, Internet marketing technology firm that helped large advertisers be more successful with their online marketing efforts. He guided product positioning and development of websites, sales collateral, promotions, e-mail campaigns, advertising, PR, and trade shows. His efforts contributed to the organization’s acquisition by Google.
More recently, David served as president of PaperStyle.com, an eCommerce site for personalized social expressions, where he stepped into a family-run business to rejuvenate people, processes, and marketing to drive significant growth. He currently is a board advisor for PaperStyle.com and volunteers as Board Member for the Atlanta Chapter of the P&G Alumni Association.
David brings experienced leadership on marketing strategy with a proven track record of delivering revenue faster. He provides CEO-level thinking and the understanding of the financial value of marketing from running successful businesses. Very importantly, David instills a customer-centric perspective across functional groups to optimize customer experience.
In summary, David can serve as an interim, fractional or consultative CMO and help organizations accelerate revenue, bring new products and services to market, and optimize marketing programs and processes.
Recent Client Engagements
Revegy: With the unexpected departure of their VP Marketing, David stepped in as fractional CMO working with internal team and external agency to increase demand gen, build brand, and develop annual marketing plan and budget. Hired full-time VP Marketing and coached her during and after transition.
Mobile Labs: Hired as fractional CMO to develop marketing strategies and plans along with staffing recommendations. Worked with internal and external teams to launch first major new product in years.
SovLabs: In advance of hiring first VP of Marketing, David was engaged to determine what the Marketing department should look like in terms of strategies, messaging, plans, and resources to deliver on those plans. In that way, SovLabs could hire their first VP Marketing who could hit the ground running with the focus on execution.
Safely: As fractional CMO, David is focusing on messaging, strategies and plans to accelerate revenue growth.
IOU Financial: David led development of marketing alternatives and the launch of new marketing initiative to drive revenue.