Jack Liles has a both diverse and successful background with over 20 years in sales and marketing leadership roles. He has earned a strong reputation as an insightful business leader who identifies problems to root cause, confronts obstacles and implements sound and sustainable solutions that accelerate growth.
Jack began his business career at Leo Burnett, the Chicago global advertising agency that created the Marlboro Man, Tony the Tiger and other iconic brand advertising for McDonald’s, United Airlines and Proctor & Gamble. Jack’s first assignment was managing the $25 million Luvs Diapers account, where he became known as the most diaper-savvy, childless single man on planet Earth. His success leading and managing clients at Burnett highlighted his talents in brand management, buyer/consumer insight development, market segmentation, brand positioning and differentiation.
Jack left Leo Burnett for national accounts sales and marketing management roles at both The Coca-Cola Company and UPS in Atlanta, where his strategic selling, account management and sales management skills led to significant sales and volume growth for his teams at both Fortune 100 giants.
Jack moved from Atlanta to join an engineering consulting firm in Charleston, SC, and led a significant turnaround and sales reorganization that created a 100% revenue build in just 2 years. Prior to joining TechCXO, Jack was the Director of U.S. Sales at BravoSolution, an Italian based SaaS provider in the highly competitive global procurement and sourcing marketplace.
Jack earned a B.S. in Business from The Citadel, and a post-graduate commission in the U.S. Navy. He is a recovering F-14 Tomcat RIO, and logged over 2000 flight hours, 340 arrested landings and numerous combat missions over Iraq and Bosnia.
The Latest from Jack Liles
Does Your Sales Funnel Need an Anti-Inflammatory?
Like many B2B companies positioning and selling complex solutions in a challenging marketplace... your sales funnel is likely swollen with invalid leads and prospects, creating n...Full Article
Simple Go to Market Plan
We humans are remarkable for our ability to undertake and accomplish incredibly complex tasks. We build and maintain structures in space, create new technologies, and solve compl...Full Article
Sales Meeting as Diagnostic Tool
Was 2016 a challenging or disappointing year for B2B sales at your firm or a firm in your portfolio? Stumped at the root causes of flat or missed numbers? While a sanitized a...Full Article
Servant Leadership and Employee Retention
Unplanned employee turnover is a painful and costly business malady. Even in a large organizations like the military, leaders are challenged to keep high performers inside the p...Full Article
Grading Your Sales Process
Is Your Sales Process Scoring an "OK" Grade? Every approach and landing a Navy pilot makes aboard an aircraft carrier is graded by the Landing Signal Officers. The grades are po...Full Article
Accelerating Pipeline Velocity
Your Sales Funnel Feels the Need for Speed Maneuvering a high performance fighter jet requires finesse at both high and low speeds. While stalls and uncontrolled flight situatio...Full Article