Pamela Dunaway is a marketing science and analytics professional with a passion for the development and delivery of strategic marketing and sales solutions through data-based insights.
She has extensive experience in consumer behavior and behavioral analytics applied to direct response marketing, user experience and customer service integration, lead marketing, and she has carved a new path in helping print and digital brands optimize and monetize their prospects based on audience behavioral insights for improved ROI, sales and retention.
Among her career highlights, she served as Chief Marketing Officer at the Weider History Group of 11 consumer publications, where she was responsible for 85% of corporate revenue generation. She managed all aspects of multi-channel brand and direct marketing and marketing operations, including fulfillment operations.
Earlier in her career, in addition to her first professional role in packaged goods brand management, Pamela has had oversight of subscription acquisition and retention marketing for a variety of B2B and B2C brands in the publishing industry including Advertising Age, Electronic Media, Creativity, Crain’s Cleveland Business, Tire Business, SPIN, and Live! (Ticketmaster). Additionally, she has advised several start-ups in the technology sector, including the successful launch of a streaming video-on-demand service brand line extension for a legacy magazine publisher. Audience development consulting clients have been in many special interest genres. She also was the VP Consumer Insights for SocialFlow, the largest repository of social media behavioral data at the time.
Pamela spent 4 years as Lead Experimenter on The Jury Project, a study of the media’s impact on juror decision-making behavior funded by the National Science Foundation.
Pamela received her MBA from Cornell University (Johnson School of Management), a B.S. in Psychology and B.A. in Advertising from Michigan State University. She is currently studying R programming part-time at John’s Hopkins University.