Robert Slaughter

Partner: Revenue Leader, CMO, CGO, CRO

(202) 507-9033

Robert is an accomplished executive leader working with high-growth technology firms to plan, execute and scale revenue operations, programs and teams. He has a proven ability for delivering go-to-market strategies, increasing sales effectiveness, pipeline velocity and revenue growth. Robert is well versed in bridging the CMO-CFO language barrier by detailing marketing’s and sales’ business impact and financial value.

He serves companies as a Fractional / Interim Revenue Leader (CMO, CGO, CRO). Boards, investors, founders and senior management teams typically call on Robert for the following:

  • ROI-Based Analytics Detailing Marketing’s and Sales’ Business Impact and Financial Value.
  • Go-to-Market, Demand Generation, Account-Based Marketing & Sales Strategies
  • Marketing & Sales Technology and Revenue Operations
  • ABM, Advanced Analytics and Attribution, CDP, CMS (CaaS/Headless), Cloud-Native/Serverless, Conversational/Engagement Marketing, CRM, DXP, Facial and Voice Recognition, Marketing Automation
    Marketing and Sales Enablement
  • Content Marketing, Brand Storytelling and Advocacy
  • Strategic Partnership Sourcing and Channel Management (Publicis Sapient, Marketo, Adobe, Accenture, Salesforce, Oracle, Sitecore, Capgemini, Microsoft)
  • Start-up Formation and Governance
  • Developing and Implementing a “Shared Vision”.

Among his career highlights, Robert served as Executive Leader, Advisor and Consultant to ATTIVARE for more than a decade. ATTIVARE is a national marketing and advertising firm, and Robert served Fortune 100 companies and leading brands including Coca-Cola, Sprint, UPS, Marriott, SonyPictures, NBCUniversal, Verizon, NASDAQ and the International Olympic Committee.

In addition, Rob served as Executive Advisor to the ABM Consortium, a boutique marketing research and advisory firm serving senior B2B marketing leaders with primary research & benchmark reports, technology research & advice, workshops, consulting services, templates, training, and educational events.

He is also a current Executive Advisor to Proof Analytics, the world-leading automated marketing mix modeling solution. Proof bridges the ROI gap between CMOs and CFOs, delivering automated cause-and-effect analytics that shows marketing’s and sales’​ business impact and financial value.  In addition, Robert is the Founding Chapter President of the Sales Enablement Society’s Charleston Chapter. The local Charleston Chapter (#SESCHS) aims to promote sales enablement as a role and strategic process. 

Robert is a thought leader on the financial value of sales and marketing. You can read his insights at his blog: and his Twitter account: @RobertSlaughter