Sherwin Krug has more than 20 years of CFO, COO and CEO experience with high growth venture-backed technology companies, from start-up through mid-market. Sherwin’s experience includes: finance, operations, M&A, legal, HR, marketing and product management.
Most recently Sherwin was the Founder/CEO of AppointmentCity.com, a funded internet start-up that enabled prospective patients to book appointments with physicians in a real time setting. Sherwin built and successfully ran the company through its sale to Colorado -based Healthagen in January 2011. Prior to that Sherwin was the COO of MFG.com, a high growth venture-backed global internet marketplace for the manufacturing industry. Sherwin had direct responsibility for all operations and led their European acquisitions, and the set-up of operations in China.
In addition, prior to that Sherwin was the CFO for Tectonic Network, a micro-cap public company primarily focused on payment processing software. Even prior to that, Sherwin served as CFO for CMD Group, a 1,200 employee worldwide database company, through its sale to Reed Elsevier plc for $300 million. Sherwin spent the first 10 years of his career with Ernst & Young in both its Johannesburg, South Africa, and Atlanta offices, where he focused on entrepreneurial growth companies including positioning them for successful IPO’s.
Sherwin is a chartered accountant and holds a Bachelor of Commerce degree from the University of the Witwatersrand and a Bachelor of Accounting Science Honors from the University of South Africa.
The Latest from Sherwin Krug
Pre M&A Business Health Check
The goal of using this checklist is to understand where the Company stands relative to each of the listed areas and items. Many of them will be "N/A" depending on the stage of th...Full Article
8 Guidelines for International Expansion
You have a pretty good business and things are growing nicely. If you have a Board or some advisors or even a relative living abroad, then someone has said to you that your busin...Full Article