Sherwin Krug is Partner


Sherwin Krug has more than 20 years of CFO, COO and CEO experience with high growth venture-backed technology companies, from start-up through mid-market. Sherwin’s experience includes: finance, operations, M&A, legal, HR, marketing and product management.

Most recently Sherwin was the Founder/CEO of AppointmentCity.com, a funded internet start-up that enabled prospective patients to book appointments with physicians in a real time setting. Sherwin built and successfully ran the company through its sale to Colorado -based Healthagen in January 2011. Prior to that Sherwin was the COO of MFG.com, a high growth venture-backed global internet marketplace for the manufacturing industry. Sherwin had direct responsibility for all operations and led their European acquisitions, and the set-up of operations in China.

In addition, prior to that Sherwin was the CFO for Tectonic Network, a micro-cap public company primarily focused on payment processing software. Even prior to that, Sherwin served as CFO for CMD Group, a 1,200 employee worldwide database company, through its sale to Reed Elsevier plc for $300 million. Sherwin spent the first 10 years of his career with Ernst & Young in both its Johannesburg, South Africa, and Atlanta offices, where he focused on entrepreneurial growth companies including positioning them for successful IPO’s.

Sherwin is a chartered accountant and holds a Bachelor of Commerce degree from the University of the Witwatersrand and a Bachelor of Accounting Science Honors from the University of South Africa.

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