Tad Shepperd

Partner; CEO/COO; Strategy, Sales, BPI

(551) 427-3031

Tad Shepperd is a TechCXO partner who supports clients as a CEO, COO and executive providing Leadership, Strategy, Business Process Improvement, and Sales Process Assessment and Development.

He is a recognized industry expert on retail operations, consumer traffic analytics and shopping behavior information, appearing on Bloomberg Television and The Today Show.  He has also been published in The New York Times and USA Today.

As an entrepreneur and business leader with proven record of success in leading both start-up and small/mid-sized organizations through dramatic growth, Tad’s functional expertise is in both sales and operations. He is also experienced in the acquisition and integration of people, technologies and cultures. As a leader, he is frequently identified as someone highly adept at creating a culture where innovation and teamwork flourish. He is also known for his ability to anticipate and act on market opportunities.

Among Tad’s specialties are:

  • Leadership
  • Sales and Marketing Management
  • Business Organization
  • Process Definition and Implementation
  • New Product Launches
  • Cultural development

Prior to joining TechCXO, Tad built a technology business from the ground up.  He has also led  multi-million-dollar technology and service companies, where he established, hired, trained, and managed every functional discipline in the business to execute day to day operations, from sales and marketing to HR and operations to finance and production .

Among his key accomplishments, Tad served as:

Founder and Managing Partner, Retail Science – Retail Science is a specialized advisory firm that helps retailers leverage the power of shopper traffic insights, shopper behavior data and shopper engagement information.

SVP, Euclid – Euclid is a Wi-Fi driven shopper behavior analytics firm. Tad was responsible for sales, business development and other strategic growth initiatives.

Partner, Claris Solutions Group – This retail consultancy provided performance improvement of store operations, labor management and utilization and the selection and deployment of information technology.

Vice President and Managing Director of U.S. Retail Group, Wincor Nixdorf – Tad was responsible for all aspects of this $45M retail POS technology and software business.

Co-Founder and Co-CEO, ShopperTrak – Tad raised equity, funded, and launched this industry changing retail data and information business from scratch.

Tad received his BA in Business from the University of Rhode Island College of Business.