CFO Services Case Study
List Partners / Winmo
List Partners / Winmo Needed A Fractional CFO
The goal was senior finance leadership without full-time overhead. The outcome was a right-sized team, a credible financial story, and a successful private equity acquisition.
“…excellent service…an invaluable strategic and operational advisor throughout a controlled buyout transaction.”
— Dave Currie, CEO, List Partners
Overview
List Partners is the company behind Winmo, a leading sales intelligence platform that helps business development professionals target national advertisers and agencies in the U.S. and U.K. By combining predictive insights with curated contacts, Winmo empowers sales teams to prospect smarter, faster, and with greater precision.
As the company scaled, leadership faced a familiar growth-stage dilemma: the need for senior finance expertise across multiple functions without the budget or headcount for a full in-house team. From financial operations to strategic M&A execution, List Partners required a flexible, experienced partner who could step in at every level of the finance function and hit the ground running.
That’s when they engaged TechCXO
Challenges
At the time of engagement, List Partners needed:
- A full-spectrum finance team capable of handling both tactical accounting and strategic financial leadership.
- Scalable, cost-effective financial operations to support ongoing growth without committing to the myriad variables inherent in full-time executive hires.
- Expert financial guidance across both buy-side and sell-side M&A activities.
The founders recognized that the workload and complexity were too great for internal resources alone, but bringing on a full-time CFO, VP Finance, and Controller just wasn’t realistic.
Goals
To support both day-to-day activity as well as establish long-term planning, List Partners needed to:
- Stand up a professional finance function with fractional leadership who could provide both the day-to-day lift and the high-level strategic guidance.
- Build reporting systems and processes that could scale with the business.
- Navigate buy-side diligence and support future sell-side positioning.
Solutions
TechCXO embedded three dedicated professionals; a fractional CFO, VP of Finance, and Controller, who integrated directly with the leadership team to deliver structure, strategy, and execution at every level of the function.
Together, they:
- Implemented best-practice processes, systems, and reporting workflows to streamline operations and improve visibility.
- Managed the full spectrum of finance and accounting, from daily operations to board reporting.
- Led financial strategy, modeling, and transaction support for M&A activity on both the buy side and sell side.
The fractional model delivered executive-level insight, cost efficiency, and operational control without the burden and delays of permanent hires.
As Fractional CFO, Jason Scherr led List Partners’ financial transformation, supporting growth, improving visibility, and helping prepare the business for successful private equity investment.
Jason Scherr, Partner, Fractional CFO
Jason Scherr, Partner, Fractional CFO Jason served as the lead TechCXO finance partner, bringing structure, strategy, and scalable systems to support List Partners’ operational and transactional needs.
Outcome
Over the course of the engagement, TechCXO helped professionalize List Partners’ finance function and guide the company through multiple growth milestones.
This work directly contributed to Northlane Capital Partners acquiring majority control of List Partners. The transaction reflected strong business fundamentals, credible financial infrastructure, and clear strategic readiness, all supported by TechCXO.
By delivering flexible leadership and full-spectrum execution, TechCXO gave List Partners the tools and confidence to scale efficiently and exit successfully.
From fractional engagement...
With a right-sized finance team in place, List Partners gained the structure and oversight needed to scale operations and pursue strategic opportunities.
...to full-value outcome
TechCXO's finance leadership enabled a clean, confident acquisition process, helping position List Partners for continued success under private equity ownership.
“We turned all our accounting and finance operations over to TechCXO. Not only did the TechCXO team provide excellent service, they were an invaluable strategic and operational advisor throughout our path to a controlled buyout transaction.”
- Dave Currie CEO, List Partners