Brian Powers works across the revenue growth continuum, from determining where and how a company should compete to building the marketing, business development, and sales disciplines that convert market opportunity into measurable growth.
A Partner and CRO in TechCXO’s Revenue Growth Practice, he brings more than 20 years of experience in strategic marketing, business development, and brand leadership. He specializes in helping professional services firms, construction companies, and mid-market businesses strengthen their market presence, accelerate client acquisition, and drive sustainable growth.
At TechCXO, Brian partners with executive teams to design and execute integrated go-to-market strategies aligned with business goals. He has a proven track record of building lead generation programs, launching brand repositioning initiatives, strengthening sales pipelines, and coaching teams to improve marketing and sales performance. His experience spans both corporate and entrepreneurial settings, allowing him to move readily from growth strategy to execution and build the commercial capabilities needed to sustain results.
Areas of expertise
- Strategic marketing and business development: Translating market insights into actionable plans that sharpen positioning, focus resources on the right markets and opportunities, build pipeline, and drive revenue.
- Go-to-market strategy and execution: Helping leadership teams determine where and how to compete, then aligning marketing, business development, and sales around the priorities, processes, and programs required to execute.
- Lead generation, pipeline, and client acquisition: Building systems that attract and convert high-value prospects through digital and relationship-driven channels, while bringing greater discipline to opportunity management and pipeline development.
- Brand strategy and messaging: Defining brand positioning and developing compelling content and marketing programs that strengthen visibility, support thought leadership, and create meaningful differentiation.
- Commercial leadership and alignment: Advising leadership teams and coaching marketing, business development, and sales organizations to strengthen collaboration, accountability, and the capabilities required to execute a growth strategy.
During his career, Brian has held senior marketing and business development roles across professional services, construction, and media, with a consistent focus on aligning marketing and sales with firm-wide growth objectives.
At PKF O’Connor Davies, Brian led strategic business development initiatives across multiple service lines and industry verticals and spearheaded a firm-wide cross-selling initiative designed to identify new opportunities within existing client relationships. Previously, as Vice President of Marketing and Business Development at JGS, CPA, he led firm-wide growth strategy, including a brand revitalization and lead management initiatives that increased conversion rates by 50%.
Brian’s experience also includes senior marketing and business development leadership in the construction industry, as well as earlier roles in media and higher education. He began his entrepreneurial career as the owner of a full-service transportation business, where he was responsible for sales, marketing, client relationships, operations, and financial performance.
Brian holds an MBA and a BA in Public Relations, both from Mount Saint Mary College. He has served as Chair of the Strategic Marketing Committee for a regional economic development alliance and as Chairperson for the Miles of Hope Breast Cancer Foundation.