Brooks Morrison is a hands-on product leader with over a decade of experience in building and launching innovative products from the ground up. He has a proven track record of capturing market opportunity, taking products from 0 to 1, building revenue-generating business models, and turning product vision into execution.
Brooks leverages his experience as a startup product executive to help companies build scalable product organizations and processes, develop and launch new product lines, expand the reach of existing product offerings, and deliver customer-centric solutions. Brooks has extensive experience in the healthcare, bio-tech, life-sciences, and analytics industries.
Brooks’ areas of expertise are:
- Go To Market Strategy
- Product Roadmap Development and Execution
- Product Lifecycle Management
- Market Strategy and Analysis
- Software Development Lifecycle
- SaaS Platform Development
- Product Growth Strategy
- AL/ML Implementation
Brooks has the following career experience:
VP of Product, Precision Genetics:
- Brooks led the development of Precision’s enterprise Laboratory Information System and B2B SaaS platform (Aina), defining the product strategy, leading the ideation, design, development, go-to-market strategy, launch, and scaling of 7 net new product lines.
- He successfully drove rapid revenue SaaS growth, averaging 2 new enterprise clients per month, with average annual contract values from $200-$300k, by successfully scaling operations and optimizing product-market fit.
- He led, scaled, and managed high-performing a cross-functional team of 15+ Product, QA, and Customer Service professionals, fostering a culture of collaboration, innovation, and customer-centric operations.
- During the COVID-19 pandemic, he led the pivot PG’s software platform into an enterprise-level integration engine, enabling seamless connectivity with third parties and automating high-volume data processing, facilitating thousands of real-time orders and results per day and growing the business to $20+ million in annual COVID reporting revenue.
Director of Product and Operation, Precision Genetics
- Brooks was hired as the first “tech” employee to lead the development of the software product, establishing and growing the product and development teams while implementing effective processes for both.
- He built and managed the software development team, growing from 0 to 5 developers and dev-ops professionals.
- He led the go-to-market and launch of the Precision Genetics perioperative risk product, working closely with his clinical team to deliver a pre-surgical pharmacogenetic test to assess patient surgical risk.
- He developed a medication therapy management platform to facilitate engagement between patients, providers, and pharmacists.
Co-Founder/VP of Product, Dados Analytics
- Brooks was one of five co-founders of an AI/ML and Analytics company that developed RCM (revenue cycle management) and RTLS (real-time location services) tools that used ML to provide alerts and guidance to end users.