Bruce Kopkin doesn’t see revenue as a function, but as a system. One that only works when sales, marketing, and customer success operate in seamless sync.
With over 40 years of executive experience, Bruce helps companies transform siloed go-to-market efforts into integrated, high-performing revenue engines. As a Fractional CRO/CSO and Partner at TechCXO, he works with early-stage, growth-stage, and private equity-backed organizations to fix broken pipelines, shorten sales cycles, and align cross-functional teams for measurable, sustainable impact.
Bruce brings deep experience across technology, SaaS, services, manufacturing, and the travel & hospitality sectors. He has built and rebuilt sales and customer success organizations, repositioned GTM strategies, and led companies through high-stakes growth, turnaround, and pre-exit phases.
Select career highlights:
- Improved forecast accuracy by 40%, expanded quality pipeline by 66%, and increased win rate by 25% at a mid-market SaaS provider by realigning sales, marketing, and customer success teams.
- Accelerated SaaS revenue by 41% YoY, with a 17% lift in services revenue, while leading a strategic turnaround at sales-i, positioning the company for outside investment.
- Increased customer retention from 86% to 97% and grew license margins by 22% during a turnaround at GT Software, where he realigned customer success and rationalized the product portfolio.
- Grew average deal size by 41% at DVI during the COVID-ravaged travel market while decreasing sales cycles by two months
- Secured Cerebri AI’s first customers while serving as CRO, requiring developing messaging, GTM strategies, and hiring a sales team.
Bruce’s approach is grounded in practical, scalable, and sustainable systems, not quick fixes, with a leadership style that blends strategic thinking with hands-on execution. He works side-by-side with founders, operators, and PE teams to break down silos, fix revenue leaks, and build sales engines that are accountable, measurable, and built for growth. His strength lies in operationalizing growth: mentoring teams, tightening processes, and aligning GTM strategy with the realities of execution, all while keeping a close eye on margins, retention, and pipeline health.
Bruce is also the President of the Executive Sales and Marketing Association, serves on the Revenue Acceleration Board, and advises several startups and nonprofits.
He earned his Bachelor’s degree in Electrical Engineering from the Georgia Institute of Technology, where he was a member of Alpha Tau Omega fraternity. He later pursued executive education at Harvard University, focusing on International and Global Studies, and completed the Advanced Sales Leadership program at Boston University School of Management. This blend of technical training and executive-level business education continues to shape his systems-based approach to revenue leadership.