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Eric Anderson

Partner - Executive Operations; Interim & Fractional CEO, COO, CCO, CRO



  • Executive Operations


  • CCO
  • CEO
  • COO
  • CRO


  • Charlotte
  • New York

Eric Anderson

Partner - Executive Operations; Interim & Fractional CEO, COO, CCO, CRO

Eric has served as Chief Commercial Officer, Chief Partnership Officer and as a senior product strategy executive for tech VC-backed start-ups, mid-stage private equity, and for fortune 100 global public companies. Eric uses his 30 years of emerging technology and emerging market experience to help companies accelerate customer adoption and improve NPS by pivoting their GTM strategy from ‘technology-push’ to ‘market-pull’. This is accomplished by creating a stronger emotional/personalized connection with B2C customers and stronger, more equitable relations with B2B partners.

Eric is passionate about commercialization and personalization. His goal is to introduce CEO’s and executive teams to new but simple business growth strategies and methods resulting in increased customer acquisition, reduced commercialization friction, and the ability to move further and faster than others in their category.

To be a category leader, emerging market companies must establish an equal value exchange with their customers to increase adoption and to change their emotional quotient (EQ) from “want” to “need”. Eric’s extensive AI, big data, and personalization techniques increases customer experience visibility and product life-time value.

Eric has worked with companies within the areas of Consumer Electronics, SaaS, Advanced Media, Telecom/Mobile/Wireless, Managed Services, CE, Mobile, InsurTech, FinTech, MarTech, AdTech, RealTech, MedTech, and RecTech.

He has extensive experience raising capital and supporting pre and post M&A transactions and a successful record of developing high-performance product, commercialization, and business development/sales teams.

During his distinguished career, Eric includes among his key roles and accomplishments:

Chief Commercial Officer, IntelliCentrics – For this healthcare technology platform, Eric oversaw all aspects of the company’s sales team, strategies and plans, including processes and systems, forecasting, modeling and presentation of financial results and leading new product and services launches. IntelliCentrics is publicly traded on the Stock Exchange of Hong Kong.

SVP/Chief Partnership Officer, Verance Corp. – For this leading developer of technology to measure, enhance and protect content within the entertainment industry, Eric developed the partnership strategy within the AI/personalization ecosystem and go-to-market partnerships with CE companies, chip manufacturers, brands, broadcasters, networks and content providers.

SVP Personalization, Gracenote/Nielsen – Eric led the Video personalization business focused on Automatic Content Recognition (ACR) enabled services across 30M+ households, i.e. big data analytics, interactive TV, ad/viewership measurement, 2nd screen storytelling and dynamic ad insertion (DAI) for Gracenote, a Nielsen company, the world leader in entertainment data ad services.

VP Content, Smart Product Business Development & Partnerships, Samsung Consumer Electronics – Eric was Samsung’s U.S. market lead for defining smart product experience requirements for Samsung’s $10B R&D organization. Eric launched and was responsible for Smart TV/multi-platform ecosystem development, content licensing and x-device experiences. Eric also launched and served as General Manager responsible for Samsung’s smart home business for the U.S.

In addition, he has held senior sales, marketing and business development positions at firms including Handango, Ericsson and Accenture.  Eric holds a BS in Marketing and Advertising from Ball State University. He also has a Master of Science (MS) degree in Information and Communication Sciences from Ball State.

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