Katie Reilly is an experienced product executive specializing in early and growth-stage B2B and B2B2C SaaS companies. She partners with founders, boards, and C-level leaders to guide startups and scaleups through critical growth phases, driving new product launches, optimizing go-to-market (GTM) strategies, and scaling high-performing teams. Katie often serves in interim and fractional Chief Product Officer (CPO), Chief Strategy Officer (CSO), and Chief Customer Officer (CCO) roles.
Before joining TechCXO, Katie led product strategy and executive operations for venture-backed and privately held organizations across healthcare, life sciences, eCommerce, and fin-tech. She has successfully scaled international teams, delivered software solutions, and launched innovative products that created value and drove revenue growth.
At TechCXO, Katie has guided multiple companies through successful 0-to-1 product launches, product-led growth (PLG) strategies, and agile transformations. As the Product Practice Lead at TechCXO, she ensures high-caliber product and design resources execute effectively across client engagements.
Katie leads with expertise in the following areas:
* Strategic Roadmap Development
* Product Planning & Prioritization Workshops
* Go-to-Market Strategy & Pricing
* Product Marketing & Customer Success Programs
* Competitive, Market, and Customer Research
* Product Design Best Practices
* Agile Software Development
During her distinguished career, Katie has served as:
* Executive Product Leader & Board Director, SellerLabs: Drove growth of an eCommerce platform with 8+ product lines, optimizing revenue through M&A and new product launches.
* Head of Customer Success, SellerLabs: Built a Customer Success team that improved lifetime value by +1.4 years and increased customer satisfaction by +32% through data-driven PLG engagement strategies.
* Ecommerce Marketplace Executive: Launched multiple digitally native brands on platforms like Shopify, Amazon, Etsy, and eBay, specializing in multi-channel brand management and Amazon advertising and conversion strategies.
* Product Leader, Pokitdok: Led product strategy for a Series B health-tech startup, specializing in clearinghouse services, blockchain identity management, and drug cost transparency tools.
Katie has also held key leadership roles at Medical University of South Carolina, Health Sciences South Carolina, and Bank of America.
Katie holds a BS in Computer Information Systems from Clemson University and an MBA with a focus in Leadership & Entrepreneurship from The Citadel. She is a certified Project Management Professional (PMP®).
