Martha Parker is a Partner in TechCXO’s Finance and Operations practice. She has over 30 years of experience as a Big 4 auditor, CPA, and corporate finance executive for some of the largest Media, Food and Beverage, Retail, and Consumer Packaged Goods companies in the world.
Martha has also served as CFO for startups within media, manufacturing, and healthcare, where she provided strategy, financial modeling, and capital requirements support.
Martha’s core proficiencies include:
- Mergers & Acquisitions (Valuations, Deal Structure, Due Diligence, Negotiation)
- Financial Planning and Analysis
- Technical Accounting
- Fraud & Forensic Accounting (Certified in Financial Forensics)
- AI Implementation
- Accounting Process Transformation
- Business Process Improvement
- Company Strategy
- Operations
- ERP Implementation
- Executive Advisory
Among her career highlights, Martha led financial valuations for Turner Broadcasting where she licensed programming investments and sales, managing acquisitions of television series and movies totaling up to $1 billion annually, including The Big Bang Theory, Family Guy, Castle, and Hawaii Five-0. She partnered with networks such as TBS, TNT, Cartoon Network, and Adult Swim, ensuring optimal deal structures and accounting treatments that significantly impacted programming expenses.
For The Coca-Cola Company, she led the corporate division of the FP&A and accounting team, representing an operating income of $1.5 billion. For The Sports Authority, Martha conducted a comprehensive transformation of the accounting processes and reconciled a $10M previously unreconciled gift card balance. In addition, she has held a financial leadership role within Liberty Global. She began her career with Arthur Andersen.
As a consultant, Martha leads buy-side and sell-side M&A transactions. She engages in forensic accounting projects and resolved a $25 million accounting dispute in favor of her client Martha aggressively pursues cost savings for her clients, including renegotiation of insurance contracts ($400k savings per year) and implementation of an AI solution ($200k savings per year).
Martha holds a BS in Commerce-Accounting from the University of Virginia and an MBA from Emory University’s Goizueta Business School, where she received a full scholarship from The Coca-Cola Company. She holds a Certification in Financial Forensics (CFF).