Tracey Martin is a Principal in TechCXO’s Revenue Growth Practice, bringing over 18 years of experience leading revenue and operations in high-growth B2B environments. A SaaS-native operator, she drives revenue by translating go-to-market strategy into systems and execution—bringing clarity to fast-scaling organizations and enabling efficient, high-octane growth. Her experience spans from early-stage startups to billion-dollar enterprises.
Tracey is typically retained by CEOs, investors, and executive teams at critical inflection points—when revenue becomes unpredictable, growth outpaces the underlying infrastructure, or go-to-market execution begins to break down. She builds operating models that improve visibility, accountability, and performance across the revenue organization.
She has built and led revenue functions throughout the evolution of modern go-to-market models and is known for eliminating silos, simplifying complexity, and enabling teams to scale with discipline and speed. She serves as both an executive advisor and hands-on operator—partnering closely with leadership teams while rolling up her sleeves to drive execution.
Her areas of expertise include:
- Revenue operations design and transformation
- Forecasting, pipeline management, and performance visibility
- GTM strategy and operating cadence
- Territory design, capacity planning, and quota setting
- Incentive compensation design and behavioral alignment
- CRM and data architecture optimization
Prior to TechCXO, Tracey has held executive roles at Cornerstone OnDemand, supporting global sales operations across a $1B business. She later served as Head of Growth at Acrisure, leading revenue strategy and operations for a $300M organization and driving double-digit growth while unifying a fragmented sales organization. Earlier in her career, Tracey founded and built the first Revenue Operations function at Meltwater in San Francisco, where she spent a decade scaling the business globally.
Tracey holds a B.A. in Cognitive and Linguistic Science from Brown University. Her academic foundation in systems thinking, language, and cognition informs her approach to revenue design—treating organizations as dynamic systems and leveraging data, pattern recognition, and emerging AI technologies to drive smarter decision-making.
Tracey is based in Los Angeles and works with clients nationwide.