Ty Flippin is a TechCXO Partner in the Revenue Growth Practice. He is an enterprise software, and SaaS sales leader focused on strategic business outcomes. He has led teams across the world, spanning from North America to EMEA and APAC, in executive leadership, direct sales, business development, and pre-sales. He is most frequently called upon by Boards, investors, and senior management teams to assist companies as an interim and fractional Chief Revenue Officer (CRO) and Chief Sales Officer (CSO). In addition, he works with senior sales and success leaders to systematically improve the effectiveness and efficiency of their organizations through project-based work in these areas:
· Value-based Customer Journey
· Account Based Marketing and Sales
· Sales Process Design
· Pipeline forecast Management and Opportunity Management
· Sales Compensation and Rewards
· Revenue Operations and Technology
Ty delivers predictable, valuable business outcomes for his clients. His value-first approach to the sales process delivers business outcomes above technical features. He is driven to success through his high energy, thoughtful leadership, and the ability to build excellent teams. He has been a top performer in every phase of his career, demonstrating an ability to adapt quickly to evolving business demands. Ty is well-versed in managing change and solving complex business challenges to produce improved results.
During his distinguished career, Ty has served in the following roles:
VP of Sales & Interim CRO; Head of ValueCloud Ignite Solutions, DecisionLink – DecisionLink and its platform, ValueCloud, is the world’s first enterprise-class platform and set of applications for Customer Value Management (CVM). Ty set new sales and year-over-year growth records while building the sales team and launching a new offering that comprised over 40% of the total business in the first year.
Vice President of Sales, North America, xMatters, Inc. (acquired by Everbridge) – xMatters was an innovative incident management platform working with the world’s largest enterprises. Ty was ultimately responsible for driving growth via new logo acquisition, client expansion, and renewals for North America. He exceeded targets for new logo, churn, upsell, and renewal while growing the team to 20+ members. He also served in a number of other senior leadership positions, including heading the Business Development (Partners) team, running Sales and Operations for Australia and New Zealand, and Sales for Vertical Accounts. He started his career at xMatters as a sales rep and exceeded quota every year, achieving top sales rep status in two of those four years. xMatters was acquired by Everbridge in 2021.
Ty has also held sales and presales positions with Mercury Interactive and HP Software, where he exceeded quota and goals for nine consecutive years. He also co-founded FlightPlan Aviation, a company involved in aviation sales, marketing, and training. Ty started his career in IT at Plains Cotton Cooperative Association, USAA, and Corporate Systems (acquired by CS Stars.)
When he’s not growing revenue, you can find Ty wake-surfing or flying. He has been an active pilot for the last 30+ years and has flown for personal, business, and charitable purposes. He is also an active musician playing in church worship bands and leading in youth ministry for the last 25+ years.
He received his BBA, Management Information Systems, from Texas Tech University.