Alan Gold is a B2B go-to-market, strategy and marketing executive with an exceptional track record of delivering growth and profitability. He is engaged by C-suite and senior executives, investors and boards in early-stage, growth and established B2B companies to accelerate growth, improve market positioning and differentiation, create high-performing teams, and to position and to position them for favorable mergers or acquisitions.
Alan’s extensive experience is global, spanning the U.S. and Canada, Europe, and AsiaPac. He has been both a successful executive and trusted advisor with a wide range of venture-funded, private, and public companies with SaaS applications, healthcare, expense management, supply chain and logistics software, as well as AI-driven applications.
Throughout his distinguished corporate career, Alan has been deeply involved in bringing numerous leading-edge technologies to market, most of which are integral to our work and personal lives today. He has been a Strategic Advisor and Fractional Executive to leading companies, including Johnson & Johnson, Merck Pharmaceutical, Accur8 Software, and BestTransport (now Descartes Systems), where he successfully drove senior leadership-directed projects and helped align sales and marketing efforts, refine go-to-market strategies, and expand market opportunities. His strategic consulting expertise has been sought by various VC-funded AI software application providers, including Forma.ai and Insite AI.
His specific areas of expertise include:
– Sales-Marketing alignment
– Lead generation improvement
– New product/technology innovation
– Expanding go-to-market capabilities via direct sales, indirect channels, and partners
– Building new marketing and sales teams/optimizing existing team performance
– Leadership and coaching to up-level and improve rising executives
– Fund raising and strategic exits
– Change Management
– Go-to-market strategies and expanding market opportunities
Alan’s experience also includes leading SaaS software companies as their Chief Marketing Officer, including BestTransport (Descartes Systems Group), Kewill (e2open), Bamboo Rose, Avotus Corp., and Progress Software.
He received an MBA from Boston College and a BA from Brandeis University.