Eric’s extensive background as a Chief Commercial Officer makes him an invaluable resource for companies looking to refine their go-to-market strategies, enhance enterprise value, and boost customer engagement. He is often sought after by executive teams, Boards, and investors to take on roles as interim or fractional CCO, CSO, or CPO. Additionally, Eric collaborates closely with current CEOs, COOs, and CFOs to develop or enhance their growth strategies and commercialize emerging technologies.
With over 30 years of experience, Eric has consistently driven exceptional growth for SaaS and emerging technology companies across sectors like Consumer Electronics, SaaS, AI, IoT, Advanced Media, and RecTech.
His specific expertise encompasses:
- Defining and positioning “Category Kings”
- Asset valuation for early-stage companies
- Capital raise readiness and diligence management
- Go-to-market and growth strategy execution
- Big data valuation and monetization
- Commercialization flywheel dynamics
- Business modeling and customer experience analysis
- Creating customer engagement and community
- Negotiating significant deals
- Building partnerships and strategic alliances
- IP and content licensing
- Designing platform experiences
Key Highlights of Eric’s Expertise:
- Leadership Roles:
- Served as Chief Commercial Officer and Chief Partnership Officer, showcasing his capability in strategic leadership.
- Experience in senior product and platform strategy, particularly in tech startups and Fortune 100 companies.
- Capital Raising and M&A Support:
- Proven track record in raising capital and supporting mergers and acquisitions, demonstrating financial acumen and strategic insight.
- Developed high-performance teams in product development, commercialization, and sales, ensuring sustainable growth and competitive advantage.
- Customer-Centric Strategies:
- Advocates for shifting from a ‘technology-push’ to a ‘market-pull’ go-to-market strategy. This approach focuses on understanding customer needs and building emotional connections.
- Successful at increasing enterprise value and lifetime value by fostering personalized customer experiences and equitable B2B partnerships.
- Commercialization and Personalization:
- Passionate about implementing simple yet effective business growth strategies that facilitate customer acquisition and reduce commercialization friction.
- Focuses on establishing a strong value exchange with customers to convert their perceptions from “try” to “want” to “need.”
- Emerging Market Leadership:
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- Emphasizes the importance of emotional quotient (EQ) in customer and community relations to drive adoption and loyalty.
- Utilizes advanced techniques in AI and big data to improve customer experience visibility and maximize product lifetime value.
Throughout his distinguished career, Eric has served as a Commercial Executive for numerous early-stage growth companies and held senior executive roles, including:
- SVP of Product Commercialization at Gracenote – Developed the first open-market AI real-time SmartTV audience measurement platform, serving over 30 million households in the U.S., acquired by Nielsen in 2017.
- VP of SmartTV Experience & Content at Samsung – Launched and managed the world’s first SmartTV experience from 2010 to 2015.
- VP of Smart Home at Samsung – Led the acquisition and launch of Samsung’s first Smart Home offerings from 2014 to 2015.
- Chief Partnership & Ecosystem Officer at Handango – Established the world’s largest content marketplace for BlackBerry and smartphones before the rise of Apple, acquired in 2009.
- VP of Mobile Internet & Cloud Network at Ericsson – Contributed as a founding member of Ericsson Global Services, growing the practice to over $50 million in revenue within the first five years.
- Sr. Manager at Accenture – Served as lead architect for wireless freight tracking systems for major logistics companies and designed pioneering wireless fuel consumption software for the Indy Race League.
