Michael is an experienced, growth-focused fractional CMO and marketing leader with over 35 years of marketing and operational leadership and a track record of driving strategic insight, creativity, and executional excellence to accelerate growth. Michael leverages his diverse, end-to-end experience to help companies turn their marketing into a greater value and business development driver for their organizations.
Michael partners with healthcare and B2B companies in the marketing services, technology, and media spaces to create more powerful customer-driven brands, to professionalize and transform their marketing and business development, and innovate their Go-To-Market approaches. He is most frequently called upon by VC and PE-backed investors, Boards and senior management teams in these industries, especially start-ups and early stage growth companies, to act as interim or fractional Chief Marketing Officer (CMO) and General Manager and develop and activate comprehensive brand and marketing strategies and help align their go-to-market plans, functions, technologies, and organizations in order to generate growth.
Michael is expert at helping companies at inflection points – helping to scale-up and professionalize fast-growth organizations that need to elevate their approaches to achieve their next stage; helping unify private equity-backed mergers and acquisitions with new, more powerful and holist
Interim & Fractional CMO & CGO Engagements
Michael’s interim and fractional Chief Marketing Officer engagements have included companies at various life stages, from start-ups, to scale-ups, to SMB turn-arounds, to billion-dollar brands. These have included:
- Digital Factory – a geo-location mobile start-up
- Theralytics – ABA Practice management & data collection software”
- Hospital for Special Services (HSS) – World’s #1 Orthopedic hospital
- GE Healthcare
- Relevate Health – omnichannel healthcare engagement solutions
- Haymarket Communications – privately-held global media company
- My Diabetes Tutor – Telehealth education start-up
- Aquestive Therapeutics
- HealthForce
- True North Physician Agency –Physician/provider practice management support and services
Career
During his distinguished career, key leadership positions included:
Chief Marketing Officer, MJH Life Sciences – MJH Life Sciences is the largest, privately held healthcare media company in North America, delivering content, events, education, and creative services to healthcare professionals and the healthcare industry. Michael overhauled the marketing organization, oversaw and scaled a new team, including over 110+ FTEs and across 60+ healthcare brands. He drove the development of optimized processes, best practices and playbooks, led innovation in journey-based GTM approaches, and installed a new full-stack marketing approach.
Senior Vice President | Head of Brand & Marketing, Ipsos North America – Michael was called on to provide dynamic, growth-oriented leadership to the audience measurement business after years of decline and stagnation. He developed and implemented new strategies, including a new sales GTM and prospecting plan, new products, and robust marketing programming. He also developed and instituted a comprehensive Content Marketing and thought-leadership program that resulted in doubling the sales pipeline and closing new brand clients including Cadillac, Hyundai, Northwestern Mutual, Travelers, Capital One, JPM Chase, Mastercard, Kohler, Haier, Shiseido.
Chief Marketing Officer, Laughlin Constable –Michael was brought in as CMO to help transform outdated brand perception and spark new growth at this independent B2B marketing services company. He drove a new vision, positioning, marketing strategy, launching a new website, collateral, capabilities decks and a comprehensive Marketing Plan, significantly increasing leads.
Michael is also an industry thought-leader and accomplished writer on the topics of media, marketing and advertising, primarily for the industry-leading publication MediaPost. You can read Michael’s insights on his blog, Stratecution, and on LinkedIn.
Michael received a BA in History and Psychology from the University of Virginia.