Rose Lee
Managing Partner, TechCXO – Fractional Chief Marketing Officer
Rose Lee is the Co-Managing Partner of TechCXO’s Revenue Growth practice. In this role, she offers strategic marketing leadership and go-to-market expertise to help businesses accelerate growth, optimize revenue operations, and drive market differentiation. Rose is a strategic and results-oriented Fractional Chief Marketing Officer (FCMO) with extensive experience accelerating the development of B2B companies across various industries. She specializes in developing and executing high-impact go-to-market (GTM) strategies, brand positioning, demand generation, and revenue marketing initiatives that produce measurable business outcomes.
With a proven track record of success, Rose has spearheaded marketing transformations for organizations providing SaaS solutions, managed IT services, financial services to the automotive industry, and government technology procurement software for local governments and municipalities. She has also spearheaded the GTM strategies for design and digital collaboration lifecycle software platforms for global iconic brands, optimized marketing for a reflective material and trim manufacturer, and developed thought leadership and content marketing strategies for a venture capital firm.
Expertise:
• GTM Strategy & Execution
• Demand Generation & Lead Nurturing
• Brand Positioning & Messaging
• Marketing & Sales Alignment
• Revenue & Growth Marketing
• Revenue Operations & Analytics
• Digital Transformation & Content Strategy
How Rose Has Helped Businesses Grow
• Fractional CMO – Accelerated Market Expansion for Value Management Software Firm
Developed and executed a data-driven go-to-market (GTM) strategy that repositioned the company as a reliable partner for mid-sized businesses. Implemented automated lead nurturing and content marketing, resulting in a 140% increase in average website engagement and driving double-digit revenue growth.
• Fractional CMO – Launched a revised brand positioning, messaging, and website for a global brands’ digital collaboration lifecycle software platform. Led the market introduction and product positioning of a cloud-based collaboration platform utilized by iconic global brands. Developed a multi-channel demand generation strategy, achieving a 40% increase in enterprise adoption and significantly accelerating the pipeline.
• Fractional CMO – Revitalized Marketing for a Reflective Material and Trim Manufacturer
Conducted a brand and market analysis, identifying untapped opportunities in the safety sectors. Developed an omnichannel marketing approach, increasing customer engagement by 35% and driving a record-high number of inbound sales inquiries.
• VP Product Marketing, Corcentric, Inc. – Integrated and spearheaded a comprehensive international go-to-market (GTM) strategy for a leading Source-to-Pay and Order-to-Cash software, advisory, and payment services firm. She repositioned a complex and sizable B2B four-way merger alongside an 8+ product portfolio of solutions and services aimed at highly targeted personas through campaigns, thought leadership, and strategic product development marketing.
• Chief Customer Officer & SVP Marketing, Determine, Inc. – Rose was responsible for the global marketing strategy, go-to-market initiatives, and customer relationships for a $30M+ enterprise SaaS software company. She and her team of 50 international marketers achieved a 150% increase in revenue and enhanced customer satisfaction advocacy.
• Vice President of Demand Generation and Customer Marketing, Youbet.com – Thanks to Rose’s effective B2C digital marketing, customer engagement, and win-back strategies, Churchill Downs, Inc. acquired this online gaming enterprise valued at over $500 million
