Samantha Starling joined TechCXO more than a decade ago as its first Director in the Revenue Growth group. She quickly advanced and became the first Principal for the group, providing a wide range of martech solutions services. Throughout these years with the firm, she has been engaged with hundreds of clients in dozens of verticals. Samantha has designed business process blueprints that create, track, update, and analyze data from start to finish. She and her team have used those blueprints, coupled with the client’s needs, to build efficient, cost-effective solution sets. These solution sets successfully capture and manage data from the point of entry through the entire customer journey, whether it ends in churn or attrition. All of this results in clean, accurate, reportable data from which reports and dashboards are built in order to effectively manage and analyze the business.
Having exposure to a multitude of companies, Samantha configured systems for a wide range of business processes, including:
- Board and C-level reporting and dashboards
- Lead generation, capture and qualification
- Marketing automation and sales qualification
- Sales processes: new business, upsells/expansions and recurring revenue renewals
- Products and services, pricing models
- Contracting, billing and revenue recognition
- Implementation of client services and issue tracking
- Customer onboarding and success
An expert in multiple solutions, Samantha has been engaged by clients for new, out-of-the-box implementations; one-time projects for specific business needs; a complete overhaul of existing processes; hazmat clean-up of existing instances; and retained admin services.
The list includes Salesforce.com, Insightly, Hubspot, Account Engagement (Pardot), CPQ, QuickBooks, Maxio (SaaS Optics), Stripe, DocuSign, PandaDoc, Formstack, DBSync, Zapier, Netsuite, Zendesk, Intacct, Sales Navigator, JIRA, Outreach, Salesloft and dozens of others.
Prior to joining TechCXO, Samantha was a Director of Marketing for an EBPP, print and digital mail solutions firm based in Charlotte. During that tenure, she managed all marketing efforts, including the launch of a mobile utility payment app and her first implementation of Salesforce.com across six departments. She managed that implementation without outside consultancy assistance, which led her career to where it is now.
Prior to that position, Samantha owned and managed a local weekly newspaper outside Charlotte.
