CMO Case Study

TitleSight

From prototype to pilot-ready: how we helped TitleSight create a new category — and own it — in just 60 days.

“Virginie…directly supported the successful launch of our new site.”

— Pulin Thakkar, Founder & CEO, TitleSight

Overview

When you can’t see what the customer sees, you can’t control what they click. That was the studio industry blind spot. TitleSight’s founder saw it; the studios didn’t. In a business that optimizes everything from ad spend to streaming windows, there was still no reliable way to understand what audiences actually saw. That gap was more than just an overlooked KPI; it was hemorrhaging revenue.

Pulin Thakkar, TitleSight’s founder, knew it. His previous company (Marketly) helped studios protect over $400 million in digital revenue from piracy. With TitleSight, he was inverting the logic: instead of chasing leaks, he focused on optimizing at the source. But the idea needed shape, signal, and traction.

It started as a bespoke internal analytics tool with a bold premise: finally give film and TV studios a way to track where and how their content shows up across digital storefronts like Apple TV, Prime Video, and Tubi.

It was an incredibly useful problem solver, just not ready for prime time. In other words, brilliant idea, murky visibility. Until TechCXO stepped in.

Challenges

TitleSight’s tech was sound, the founder had a serious pedigree, and the market size? A staggering $50–100 billion in global digital distribution revenue. But TitleSight wasn’t a product yet, it wasn’t a brand. That meant it wasn’t ready for studio pilot conversations, let alone funding rounds. The real challenge at this point wasn’t about polishing the pitch deck, it was about defining and building a category, validating the market, and shipping an MVP on a timeline that would make most product and marketing teams weep.

Goals

Success wasn’t a vague idea; it was a 60-day mandate: turn a working prototype into a category-defining SaaS product. TitleSight needed to go from internal tool to commercial platform, complete with:

  • A defined category that studios could rally around.
  • A clearly articulated product vision that buyers could understand.
  • A minimum viable product with the right features for launch and validation.
  • A go-to-market foundation strong enough to drive studio pilots, investor interest, and a credible path to scale.

With a mandate like that, TitleSight didn’t need another strategy deck. It needed a guiding partner with the expertise to define a category accurately, shape a product creatively, and bring it to market efficiently without wasting time or losing momentum.

That’s exactly where TechCXO stepped in. With marketing leadership that combined deep go-to-market experience, sharp product instincts, and the ability to execute fast, TechCXO fractional CMO/CRO Virginie Glaenzer transformed what could have been a slow, iterative rollout into a focused, high-impact and successful sprint.

Solutions

Working side-by-side with Pulin Thakkar, Virginie brought strategic clarity and tactical muscle to the task of going from prototype to pilot-ready in 60 days.

Her work spanned three fronts:

1. People

She helped the founder sharpen the product vision, shape the “Visibility Intelligence” category narrative, and align internal conversations to a real actionable go-to-market plan. It was hands-on leadership that dispensed with ambiguity and set the direction with precision.

2. Product

The opportunity went far beyond just building features. It was about defining what mattered and why. Grounded in market signals, competitive gaps, and direct buyer pain points, Virginie shaped a minimum viable product that was lean, focused, and built for validation:

  • Visibility Index™ Dashboard to track title prominence across platforms.
  • Promotion Effect Reports to link marketing spend to placement outcomes.
  • Discrepancy Detection & QA Automation to catch revenue-draining errors.
  • Personalized SVOD Simulations to replicate how different viewers see titles.

What looks like a list of features is actually the foundation of a product strategy that turned visibility into a measurable, actionable KPI. The result was a tool that studios didn’t just understand, but wanted in on.

3. Process

Virginie may have organized the go-to-market strategy and plan, but it was really more like she engineered it. From audience clarity to activation strategy, she built a foundation that could scale with confidence:

  • Clear buyer personas and ICPs for top studios.
  • A compelling positioning framework to support messaging, outreach, and category definition.
  • SEO-validated messaging and market TAM analysis to align with real demand.
  • A launch-ready website and foundational campaigns to engage prospects from day one.

The value was easily $30K–$40K worth of agency work, but delivered at a fraction of the cost, and with the actual strategy baked in.There’s a reason this all came together so quickly: TitleSight didn’t outsource, they co-created. With the right embedded fractional CMO leadership, TitleSight found its focus, defined a new category, and accelerated toward a $100B opportunity. And TechCXO helped bring the fix to life in just 60 days.

Virginie served as acting CMO and CRO, guiding the founder through category creation, product definition, and go-to-market execution to turn an internal tool into a pilot-ready SaaS platform.

Virginie Glaenzer

Partner, CMO/CRO

Virginie brings more than 30 years of experience helping companies realign brands, launch products, and scale growth. She fills critical leadership gaps, streamlines execution, and drives measurable business outcomes.

Outcome

By the end of the 60-day engagement, TitleSight wasn’t just market-ready, it was out front:

  • The Visibility Intelligence category was defined.
  • Demand was validated by majors like Warner Bros., Sony, and Paramount.
  • Three studio pilots were greenlit for Q1 2026.
  • The launch website was live, the GTM plan was in motion, and the product was positioned for commercialization.

And the most impressive upside? Market analysis showed that even a 1–2% lift in title visibility could unlock millions in incremental revenue per release. For studios, that’s more than a metric, it’s a whole new KPI.

With the right leadership at the right moment, TitleSight didn’t just launch. It turned a visibility gap into a revenue opportunity and took the first step toward owning a category.

Category owned

Visibility Intelligence went from concept to defined category to marketable product, and now, to a leading KPI for studio growth.

Trajectory established

With pilots secured, a clear GTM plan, and visibility now measurable, the path to commercialization and growth is fully underway.

“Virginie quickly understood the core value behind TitleSight and helped me articulate it in a clear, compelling way. Her work on market research and messaging was sharp, strategic, and actionable — and directly supported the successful launch of our new site. A strong partner for any founder looking to position a new product with clarity.”

- Pulin Thakkar Founder & CEO, TitleSight