Katherine Hunter-Blyden is a results-driven marketing expert, specializing in maximizing marketing ROI and increasing efficiency for her clients. She leverages her P&L management experience, honed through roles with Fortune 500 companies, mid-tier businesses, and startups, to deliver data-driven, quantifiable results. Katherine’s expertise is frequently sought by boards, executive leadership teams, and investors for interim and fractional Chief Marketing Officer engagements.
With a strong analytical foundation and entrepreneurial spirit, Katherine brings a unique blend of discipline and resourcefulness to her client engagements. She provides honest, insightful feedback to business leaders, enabling them to craft and optimize high-performance marketing plans that align with growth objectives. She believes in focusing on what’s right and relevant for each business, rather than chasing fleeting trends.
Katherine’s career spans from founding startups to leading initiatives within multi-billion dollar corporations. This breadth of experience, coupled with her work coaching small business owners, has provided her with a deep understanding of the challenges and opportunities businesses face across various stages and industries.
Her track record includes developing multi-million dollar advertising campaigns at Ford Motor Company, driving significant revenue growth at Progressive Insurance, and turning around an underperforming $1.3 billion product line at Farmers Group, Inc.
Katherine is particularly passionate about helping small and middle-market businesses achieve stellar growth. For over a decade, she has consulted with organizations in diverse sectors, including software, legal, climate tech, insuretech, education, and non-profit.
Katherine’s skills include:
- Marketing Budget Optimization
- P&L Management
- Customer Acquisition, Retention & Loyalty
- Digital Marketing
- Product & Brand Management
- Strategic Marketing Planning
Drawing inspiration from Warren Buffett’s long-term investment philosophy, Katherine emphasizes sustainable growth strategies and builds lasting client relationships. Her commitment to community work reflects this same dedication to long-term impact.
Katherine holds an MBA from Dartmouth College’s Amos Tuck School and an MS and a BS in Mathematics from Creighton University. She is actively involved in community organizations, including SCORE Greater Los Angeles, City of Hope, and the Pasadena Tournament of Roses.
