About us / People / Laura Breslaw

Laura Breslaw

Fractional & Interim CMO

Expertise
Revenue Growth

Industry Teams
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Role

Location
New York

Capabilities
Marketing Strategy and Services

Services
Demand Generation, Go-to-Market Planning, Partner and Channel Development and Execution

 

Laura Breslaw is a four-time B2B Chief Marketing Officer and seasoned growth advisor who helps companies turn go-to-market strategy into revenue engines. A trusted partner to CEOs, boards, and private equity sponsors, she brings enterprise-grade marketing discipline to scaling businesses, ensuring every investment drives impact, efficiency, and ROI.

With more than two decades leading marketing across technology, financial, and professional services, Laura’s career spans global enterprises and PE-backed firms alike. She works at critical inflection points, including founder-to-scale transitions, post-acquisition integrations, market repositioning, and investor-led resets, where aligning product, partner, and customer strategies is essential to accelerating growth.

Laura is known for her ability to diagnose underperforming GTM systems, clarify priorities, and build 90-day roadmaps that deliver results fast. She has moved marketing teams from brand-focused to performance-led, driving double-digit growth in marketing-influenced revenue while improving lead quality and reducing customer acquisition costs. Her approach is both strategic and hands-on, with a clear focus on traction, alignment, and long-term enterprise value.

From brand transformation to pipeline acceleration, Laura’s leadership roles have centered on turning strategy into outcomes. Selected highlights:

  • Chief Marketing Officer, Capgemini Financial Services
    Built a multi-year global GTM plan that drove 11% year-over-year growth in marketing-influenced revenue and cut Customer Acquisition Costs (CAC) by 15%.
  • Chief Marketing Officer, AlixPartners
    Repositioned the brand beyond restructuring to performance acceleration, helping fuel cross-sell growth and expand the firm’s strategic footprint.
  • CMO, Global Association of Risk Professionals (GARP)
    Reversed declines in membership and sponsorship, launched a global Climate Risk certification, and grew revenue by 20% year-over-year.
  • Americas Marketing Leader, BCG
    Led regional marketing through a period of expansion and services diversification, including a brand refresh and activation anchored by strategic partnerships and CXO engagement strategies. Increased large enterprise pipeline over $4M by implementing the first-ever account-based marketing campaign.
  • Chief Marketing Officer and Managing Director, Financial Services, Deloitte
    Worked with the ELT to double revenue growth with GTM motions for client expansion, retention and partner co-marketing. Stood up an Account-Based Marketing (ABM) program that generated 21-30% YOY growth in years two and three.

As a fractional CMO and advisor to portfolio companies, Laura has worked with CEOs and founders of growth-stage clients across data and analytics and cloud services firms and consulting organizations. Areas of impact have included double-digit growth in Net Retention Revenue, accelerated lead conversion, and marketing KPIs tied to growth levers.

She holds a B.A. in American Studies with a minor in Journalism from the University of California, Berkeley.

Client Testimonials

"Laura was a valuable partner in helping us evolve our GTM plans under private equity ownership. As a data and analytics firm in a world adapting to AI and greater data dependency, she helped us capitalize on market trends, structure revenue-generating programs focused on growth segments and customer expansion and define metrics to measure impact. In working with Laura, we found her to be strategic and pragmatic, which helped us prioritize investments and strengthen our marketing team."

-Dave Fussichen, CEO, Analytics8

"I worked with Laura in strengthening the positioning of our Global Workplace Solutions business. She worked with our practice leaders and marketing team to gather client insight, align their needs to new bundled capabilities, and led workshops to shape our value prop and narrative, and ultimately the marketing plan to reflect a new world for the workplace post Covid. Laura was essential in laying out a roadmap to launch, and earned the trust of our business leaders."

-Benji Baer, Chief Marketing Officer, CBRE

"Laura worked with the Parthenon Financial Services team to help build our GTM plans, focusing on the content strategy and promotion, services positioning and driving client engagement. She is strategic and well versed in how to bring her clients’ visions to life. Her practical approach and depth of experience was valuable to help grow our business."

-Aaron Byrne, EY Parthenon Global, Financial Services Leader, now LEK Consulting Financial Services and Fintech Leader

"Laura provided great value as a marketing advisor and partner to me on Citihub’s GTM strategy, sales and marketing integration and sales acceleration. She helped our team leaders better align to customer needs, focusing on growth segments and audiences, sales sprints and key metrics to track our progress. Laura’s knowledge of financial services was very helpful."

-Chris Allison, CEO, Citihub, a Synechron Company

"Laura worked with our team as an interim marketing leader spearheading GTM plans, content strategy, and solution positioning for our innovation services team. She quickly helped us align stakeholders, build customer-focused engagement plans, and launch a successful demand generation program that delivered results."

-Partner, Leading Global Consulting Firm

CBRE
Cognizant
EXL
Lexis Nexis
US Bank
EY
Analytics8
CMT
PFG
LEK
Synechron