Small and Medium sized organizations are accustomed to weathering disruption—from the dot-com collapse and 2008 financial crisis to the COVID-19 pandemic and today’s AI revolution. Through every wave of volatility, however, one thing remains constant: for scaling companies, where 70–80% of costs are tied to human capital, labor represents both the most significant cost and the greatest opportunity. Ultimately, organizations rise or fall based on their ability to hire, align, and scale the right people at the right time––making the strategic management of human capital a core driver of business success.
Given this reality, the partnership between Finance and HR is mission-critical. Smart collaboration between these functions fosters organizational resilience, which serves as a competitive advantage. When chief financial officers (CFOs) and chief people officers (CPOs) partner early and often, they transform hiring, headcount, and leadership decisions from potential liabilities into powerful levers for agility and growth. In this blog, we’ll explore how Finance and HR alignment helps organizations build resilience, make smarter decisions, and scale sustainably—even in times of uncertainty.
The Strategic Role of HR + Finance
While some scaling organizations view Finance and HR as back-office functions that “check the box” on paperwork and regulatory requirements, the most successful ones treat these teams as strategic partners. Aligning Finance and HR isn’t just operationally sound—it’s transformational. Companies that make this shift gain four critical advantages over competitors:
- They make faster, smarter hiring decisions because both teams evaluate whether the candidate is the right person, priority, and time—not just whether the budget is available.
- They create systematic accountability across the organization, keeping leaders focused and performing at higher levels.
- They proactively manage costs and compensation issues before they become expensive problems—as opposed to discovering these issues only after significant damage has occurred.
- Finally, they maintain focus on core objectives, avoiding the scattered priorities that can halt growth. While competitors struggle with siloed functions and slow decision-making, aligned companies move with speed and precision when it matters most.
This alignment matters even more when organizations are early-stage or scaling. Consider that a year represents two lifetimes in many early-stage companies, where rapid pivots and constant evolution are the norm. Most businesses that fail at this stage do so because they lack focus. They try to tackle too many initiatives simultaneously or repeatedly shift their strategic direction.
The problem often starts with structural underinvestment in strategic human capital management. Scaling companies often assign both HR and Finance responsibilities to a single person, typically a controller who handles the human capital piece as an afterthought. The problem? This leads to chronic underinvestment in their most important asset: human capital.
When companies limit both functions to compliance roles, they may achieve alignment—but it’s alignment in the wrong direction. The best results happen when both Finance and HR recognize each other as valuable business partners rather than transactional service providers. Building this foundation resembles constructing a house—just like in home construction, you’re never too small to execute this step correctly. Organizations that skip or rush this foundational work inevitably pay a much higher price later, when they need to retrofit systems, processes, and relationships that should have been built correctly from the start.
Right People, Right Seats: Diagnosing Team Fit
The COVID-19 hiring frenzy provides a case study of what happens when HR and Finance aren’t properly aligned. During this period, companies faced severe talent shortages, which forced them to make rushed hiring decisions. The combination of limited candidate pools and urgent business needs created pressure to fill vacant seats quickly.
While the immediate consequences seemed manageable, the real damage emerged 12 to 18 months later. Companies discovered that they had either hired people too quickly without proper cultural alignment or promoted strong individual contributors into leadership roles without adequate preparation or training. For many organizations, 2023 and 2024 became a massive “cleanup period” for missteps made during 2021 and 2022.
The financial impact of these hiring mistakes goes well beyond direct costs like severance, transition support, or recruiting replacements—and the indirect costs can be even more damaging. Poorly functioning teams create operational inefficiency, which has cascading effects on company culture, productivity, and morale. One bad hire can create ripple effects throughout an organization, particularly in small, growing organizations where every person’s contribution has a bigger impact.
This dynamic becomes especially destructive in early and growth-stage organizations because initial hires often become team leaders. Building an effective team becomes nearly impossible when you make a poor hiring decision at the leadership level. The principle holds true across organizations: A-level managers hire A-level people, while B-level managers hire C- and D-level people. The COVID period also forced businesses to promote junior employees into senior roles simply because experienced candidates were unavailable. This created a domino effect where salary inflation occurred without corresponding increases in capability or experience.
One early warning sign that you have the wrong people in key roles is leaders who can’t give honest, productive feedback. Leaders who hesitate to provide direct, constructive input to their teams aren’t truly ready for leadership responsibilities, regardless of their technical skills or individual contributions.
To avoid these hiring pitfalls, businesses should conduct regular assessments using a clear and consistent framework. One practical approach is the “right people, right seats” method—a concept popularized by the Entrepreneurial Operating System (EOS).
The “Right People, Right Seats” Method for Assessing Employee Fit:
- “Right people” refers to employees who embody the company’s core values.
- “Right seats” means answering three questions: Do they get it? Do they want it? Do they have the capacity to do it?
This kind of assessment is not a “one-and-done.” Rather, they work best when integrated into quarterly leadership meetings where teams focus on the business. At these meetings, leaders should evaluate “people” alongside other priorities, such as annual goals, market positioning, and resource allocation.
When conducting these evaluations, remember that it’s not enough just to identify the problems—you also need to be able to fix them. Sometimes, this means providing coaching and development to help upskill individuals the company wants to invest in long-term. Other times, it requires making difficult but necessary decisions about people who aren’t the right fit. The key is having experienced advisors who can spot the real problems and recommend specific, actionable solutions.
Creative Headcount Management in a Volatile Market
When facing economic uncertainty, organizations often default to layoffs as their primary cost management strategy. While this approach provides immediate expense relief, it is often the bluntest and least creative tool available. More sophisticated approaches to managing labor costs during downturns can preserve valuable talent while achieving necessary financial objectives.
One creative approach involves replacing traditional cash compensation with equity. For example, a particular small tech company was facing severe financial constraints. Rather than implementing traditional layoffs, leadership restructured the organization as an LLC, allowing employees to become equity-holding members. Under this arrangement, team members received guaranteed payments similar to those of 1099 contractors, making them responsible for their own benefits and tax obligations. The company also implemented a profit-sharing plan, where employees share any excess cash flow once the business achieves a positive cash flow.
This creative restructuring allowed the company to avoid dissolution while maintaining its core team. However, such approaches only work when you have genuinely committed people who want to remain with the organization and believe in its long-term potential. Other strategies for managing costs without resorting to layoffs include:
- Reducing work weeks
- Strategically delaying non-critical hires
- Leveraging AI to reduce manual labor requirements
- Utilizing fractional leadership for specialized expertise (we will dive into this in more detail in the next section)
These strategies share a common foundation: balancing an engaging workplace with the need to deliver returns for stakeholders. Profits aren’t optional, but the path to profitability runs through people—passionate, invested individuals who believe in the company’s mission and see themselves as part of the solution. Without that shared sense of purpose, even the most creative cost-saving ideas will fall short.
However, it’s important not to mistake employee satisfaction for the ultimate goal. A strong culture and rewarding work experience aren’t ends in themselves—they’re the byproducts of smart human capital strategies. The real challenge (and opportunity!) is to create an environment where engagement and performance reinforce each other. When Finance and HR work as partners, they can design solutions that protect both people and profit. Especially in volatile times, that alignment can be the difference between surviving and thriving.
Ready to Strengthen Your HR–Finance Alignment?
Our fractional executives help scaling companies align people, processes, and profit—so you can grow with clarity and confidence. Let’s talk.
Fractional Leadership as a Strategic Tool
The fractional executive model offers unique advantages for firms in scaling mode, particularly during periods when business complexity or transaction volume doesn’t yet require full-time C-suite expertise. The fractional approach allows companies to access senior-level experience and executive thinking without the financial commitment of a permanent hire.
Many of these companies are led by founders who transitioned from technical roles. These leaders often excel at product development and technical innovation, but they may lack experience in areas like team development, board presentations, investor relations, or complex business negotiations. In these cases, objective, confidential guidance from experienced executives can prove invaluable.
However, not all fractional firms or consultants are created equal. As the model grows in popularity, it’s important for companies to evaluate their options carefully—and there is a sea of consultants and freelancers all claiming to be the best. What distinguishes a truly effective fractional partner? Here are eight key qualities to look for when selecting a fractional firm to support your business:
What To Look for in a Fractional Firm
Proven executive experience—not just consulting credentials.
Look for partners who have held C-suite roles across multiple organizations similar to yours. The best fractional leaders bring operational expertise grounded in real-world challenges and outcomes—not just consulting experience.
Cultural and personality fit.
Technical ability is only part of the equation. Fractional executives need to be approachable, humble, and collaborative—especially when working with founders or CEOs who may feel vulnerable in unfamiliar territory. Avoid firms that tolerate “big ego” operators or overly prescriptive advisors who create defensiveness rather than partnership.
A focus on integration, not just recommendations.
Effective fractional leaders don’t simply identify problems and hand over a list of suggestions. They integrate into your management team, help execute solutions, and take accountability for outcomes. This collaborative approach turns advice into action.
Entrepreneurial mindset and continuous learning.
Great fractional partners think like business builders. They bring curiosity, adaptability, and a commitment to learning—not rigid playbooks. Look for fractional firms that evaluate for these traits as part of their selection process.
Deep experience working with companies at various stages.
Fractional partners who have worked with companies at various stages of the growth cycle can spot common pitfalls quickly—and help you avoid them. This pattern recognition helps accelerate growth and sidestep costly missteps.
Strong soft skills.
Success in fractional roles depends heavily on trust and relationship-building. The best partners are people you and your team want to work with—professionals who can quickly earn confidence and communicate effectively across all levels of the organization.
Operational flexibility.
Your needs may look different next month after you land that big contract. The right fractional firm will offer flexibility in both engagement structure and resource commitment. Look for partners who can scale support up or down as business needs change—without locking you into rigid contracts or unnecessary overhead.
Continuity and long-term value.
Fractional leaders who have been part of your journey can provide continuity that traditional employment relationships often lack. When full-time hires don’t work out, or new challenges arise, these partners can reengage quickly and effectively because they already understand your business.
Building Finance-HR Alignment With Fractional Leadership
The ideal time to evaluate how your Finance and HR functions work together is right now. And as is often the case with scaling companies, these functions begin to evolve separately—creating gaps that slow decision-making and introduce unnecessary risk. If you’re still building those critical capabilities, TechCXO’s fractional executives can help you navigate growth challenges while building a sustainable competitive advantage.
As a scaling organization, you need a fractional firm that can flex with you—adjusting support up or down as your needs change, without adding unnecessary overhead. Here are some examples of how we put that into practice:
- When a full-time executive hire didn’t work out, a TechCXO fractional leader who already knew the company’s culture and operations was able to reengage immediately, offering stability and continuity during a critical transition.
- During a high-stakes fundraising sprint, a TechCXO fractional CFO scaled from just five hours a week to 20, providing the company with the focused executive support it needed without the cost or commitment of a full-time hire.
In times of uncertainty, companies with aligned Finance and HR consistently outperform those that treat these functions as separate silos. If you’re building those capabilities—or rebuilding after a period of volatility—TechCXO can help bridge the gap between where you are today and where you want to go. Our fractional leaders work alongside your team to drive outcomes, accelerate progress, and position your company for sustainable growth.
TechCXO has helped companies of various stages with smart, sustainable growth since 2003, providing top-tier, industry-specific talent that might otherwise be out of reach. Whether you’re looking for strategic human capital management, financial expertise, or support in building a more agile organization—we’ve got your back. Schedule a conversation today.