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Product Led Growth

Product Strategy

Product Led Growth

  • Product & Technology
  • Product Strategy
  • Product Led Growth

Our PLG specialists bring insights, best practices, and trending technology to help you execute a product growth strategy customized to fit your company’s needs and goals.

What is Product Led Growth (PLG)?

Product Led Growth (PLG) is a revenue strategy that focuses on leveraging your product experience to drive customer growth, conversion funnels, and retention. The goal of PLG is to create a product that is so valuable and easy to use that it becomes the primary marketing and sales engine for a company. Successful PLG initiatives reduce reliance on outbound sales teams and deploy high-volume lead generation tactics to attract top-of-funnel and convert prospects via freemium plans and self-service trials.

TechCXO CPOs have proven successful in building and launching PLG models. Our experts can help you successfully implement and optimize product-led initiatives within your company.

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What to Expect

Collapse PLG Expertise

Our PLG specialists bring insights, best practices, and trending technology to help you execute a product growth strategy customized to fit your company’s needs and goals.

Expand Objectivity

Experienced CPOs deliver unbiased perspectives on your product, customer journey, and overall growth strategy to align PLG principles with your business goals.

Expand Faster Results

We help accelerate PLG implementations via strategic roadmap planning workshops, development oversight, best practice recommendations, and performance analytics.

Expand Customer Focus

PLG is all about the customer! Our experts help you understand customer behaviors, journey gaps, and help you develop a prioritized roadmap that aligns with customer needs and preferences.

Expand Change Management

PLG changes the way companies approach feedback, prioritization, and commercialization. Our CPOs can help effectively manage product-led teams and demonstrate value to key stakeholders.

Expand Collaboration

Experienced product leaders help implement rapid development cycles, customer success programs, and collaborate with marketing for efficient rollout.

Impact

Compete in the Market

We help businesses stand out in crowded marketplaces. Defining clear, unique value propositions and aligning features with customer needs, we help differentiate your offering to capture the attention of your target audience.

Speed to Market

With a more focused and defined development direction, you prevent distractions and delays, increasing the chances of a successful launch. Our go-to-market strategies are designed to maximize impact and drive engagement from the very beginning.

Sustained Business Growth

The ultimate impact of our product strategy services is the sustained growth of your business. We help launch successful products and ensure these products continue to evolve and contribute to your company’s long-term success.

Our Team

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Ross Bagley

Principal
Missy Callari 2

Missy Callari

Principal
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Kevin Carlson

Partner
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Rebecca Chastain

Principal
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Bryan Dennstedt

Partner
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Dan Dunlop

Project Manager
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Prateek Dwivedi

Regional Managing Partner
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Paul King

Principal
0S3A2399-Christy-Kudlac-400x400

Christy Kudlac

Senior Director
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Brian Lora

Partner
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Todd Merrill

Partner
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Roby Poteau

Senior Director
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Katie Reilly

Partner
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Ram Sarabu

Partner
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Greg Smith

Practice Managing Partner
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Amanda Taylor

Director
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David Taylor

Principal
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Ashley Usher

Partner
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Kirby Winters

Partner
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Andrew Zuercher

Principal

Related services

  • Strategic Roadmaps
  • New Product Launch
  • Product Services

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Questions?
Call Us or Email

If you’ve never outsourced or used executives on demand before, you’re sure to have a lot of questions. Don’t worry, we’re more than happy to answer them all.

And we know everything there is to know about this unique model. Schedule a call with us or send an email now.

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