Schedule a 15-Min Call
TechCXO Logo
Schedule a 15-Min Call
  • Functional Roles
        • Functional Roles

        • CFO
        • CSO
        • CRO
        • CMO
        • CTO
        • COO
        • CIO
        • CEO
        • CPO
        • CISO
        • CHRO
        • Project Management
        • Sales Training and Development
        • Recruiter
        • Other Finance Roles
        • Office of the CFO
  • Finance & Accounting
    • Finance and Accounting Services
      • Accounting Systems
      • Internal Controls
      • Monthly Close
      • Cash Management
      • Financial Reporting
      • Capital Requirements
      • Board Support
    • Financial Strategy
      • Forecast and Modeling
      • Debt and Equity Financing
      • KPIs
    • Transaction Support
      • Due Dilligence
      • M&A
    • Investor & Transaction Services
      • Front-End Due Dilligence
      • Post-Deal Integration and Assimilation
      • Outsourced Operating Partner Capabilities
      • Transaction Assistance
      • Workouts, Turnarounds and Distress
  • Revenue Growth
    • Revenue Operations
      • Metrics
      • Enablement and Training
      • Processes and Methodologies
      • Revenue Tech Stack
      • Messaging Alignment
    • Marketing Strategy and Services
      • Go-to-Market Planning
      • Target Marketing
      • Product-Market Fit
      • Brand Building
      • Demand Generation
      • Performance Marketing
    • Sales Excellence
      • Key Account Management
      • Opportunity Management
      • Partner and Channel Development and Execution
    • Investor & Transaction Services
      • Market and Competitive Review
      • Quality of Programs
      • Forensic Sales Health, Pipeline and Forecast Analytics
  • Product & Technology
    • Technology Leadership
      • Product Development
      • Architecture & DevOps
      • Development Services
      • Emerging Technology
    • Product Strategy
      • Strategic Roadmaps
      • New Product Launch
      • Product Led Growth
      • Product Services
    • IT Services
      • IT Leadership
      • IT Strategy
      • Project & Program Management
    • Information Security
      • Cybersecurity
      • Security & Risk Assesments
      • HIPPA,SOC2,PCI Audit Prep
    • Investor & Transaction Services
      • Buy-Side Tech Dilligence
      • Sell-Side Tech Assesment
      • Post-Close Integration
      • Ongoing Fractional
  • Strategy & Execution
    • Strategy, Planning and Alignment
      • Mission, Vision and Shared Purpose
      • Corporate Strategy
      • Organization Alignment
      • Operational Excellence
      • Market / Business Assessment
      • Investment Cases
      • Operating Model Design
      • Asset and Behavior Assessment
    • Transformation Execution
      • Operational Model Execution
      • KPIs and Goal Attainment
      • Cross-Functional Initiatives
      • Change Management
      • Digital Transformation
      • Process Improvement
    • Growth Capabilities and Development
      • Go-to-Market Strategy
      • Market Entry and Expansion
      • Strategic Alliances
      • Strategic Negotiations
      • Product & Services Design, Portfolio, Pricing and Management
  • Human Capital
    • HR
      • Policy, Process, Standards and Compliance
      • Employee Relations and Development
      • Compensation and Benefits
    • Organizational Development
      • Culture Building
      • Scale a Business
      • Organizational Structure and Development
      • Performance Management
    • Recruiting
      • Search
      • Project Planning
      • Sourcing
      • Screening
      • Hiring
  • Industries
    • Industries

    • Consumer & Retail
    • Energy & Power
    • Financial Services
    • Healthcare & Life Sciences
    • Industrials
    • Media & Communications
    • Real Estate
    • Technology & Software
    • Business Services
  • About Us
    • About Us

    • History
    • Insights
    • People
    • Contact Us
    • Clients
    • Locations

Performance Marketing

Marketing Strategy and Services

Performance Marketing

  • Revenue Growth
  • Marketing Strategy and Services
  • Performance Marketing

Effective performance marketing brings clarity to your marketing results. We ensure that you get the most out of your advertising budget through systems that measure the right key performance metrics for your business.

Effective performance marketing zeros in on maximizing returns by paying the right amount for desired customer actions. It allows organizations to quantify marketing investments through KPIs including return on ad spend (ROAS), cost per lead (CPL), marketing qualified leads (MQLs) and many other down funnel metrics.

Businesses that utilize performance marketing stay ahead of the competition. They make smarter business decisions based on data-driven insights.

Schedule a 15-minute call
Email us for more info
Collapse Better Systems

Develop custom strategic and tactical solutions for you that consider your history, data, prospects and business results.

Expand Optimized Campaigns

Develop campaigns that reduce customer acquisition costs and increase lifetime value.

Expand Transparent Results

Bring clarity to your results with reporting that everyone in your organization understands.

Expand Efficient Spending

Improve the efficiency of your advertising spend through data-driven analysis and insights.

Our Team

Michael-Baer-1-400x402

Michael Baer

Partner
Katherine Hunter-Blyden (3)

Katherine Hunter Blyden

Partner
Amanda-Donnelly-2-400x400

Amanda Donnelly

Partner
Virginie-400x400

Virginie Glaenzer

Partner
Alan-Gold-Headshot-400x400

Alan Gold

Partner
lewis_goldman_200x200

Lewis Goldman

Partner
Heather-Heydet-400x400

Heather Heydet

Partner
Rose Lee Fractional CMO

Rose Lee

Practice Managing Partner
MikeMartin_Headshot1_2023-400x400

Mike Martin

Partner
Piers-Mummery-400x400

Piers Mummery

Regional Managing Partner
Carrie-Pastolove-400x400

Carrie Pastolove

Partner
amanda-sparks-headshot-Amanda-Sparks

Amanda Sparks

Principal
Samantha-Starling-400x400

Samantha Starling

Principal
Rhonda-400x400

Rhonda Willingham

Partner

Related services

  • Go-to-Market Planning
  • Product-Market Fit
  • Demand Generation
  • Target Marketing
  • Brand Building

 

Insights

Essential Tech Due Diligence Skills: Reasons to Avoid the ‘We’ve Got a Guy’ Shortcut

09/17/2024
Read More

Technical Due Diligence: Benefits, Process, & How-to Checklist

09/10/2024
Read More
techcxo-inc-5000

TechCXO Returns to Inc 5000 List

08/28/2024
Read More

Questions?
Call Us or Email

If you’ve never outsourced or used executives on demand before, you’re sure to have a lot of questions. Don’t worry, we’re more than happy to answer them all.

And we know everything there is to know about this unique model. Schedule a call with us or send an email now.

Schedule a 15-minute call
Send us an email

Email us for more information

Name(Required)

TechCXO Logo-Reversed
About TechCXO

People
Clients
Contact & Locations
News

Executive Focus

Finance
Revenue Growth
Product & Technology
Human Capital
Executive Ops

TechCXO HQ

3423 Piedmont Rd., NE
Atlanta, GA 30305

LinkedIn Facebook X

Copyright 2025 TechCXO
Privacy Policy | Accessibility