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Katherine Hunter Blyden

Partner – Revenue Growth; Interim & Fractional CMO, CRO

Contact

Expertise

  • Revenue Growth

Role

  • CMO
  • CRO

Location

  • California

Katherine Hunter Blyden

Partner – Revenue Growth; Interim & Fractional CMO, CRO

Katherine Hunter-Blyden is a senior marketing executive with P&L management experience. As an expert in strategic plan development, product management and customer acquisition, Katherine helps businesses meet their goals with data-driven, quantifiable results. She is most frequently called on by Boards, executive leadership teams and investors to assist clients as an interim and fractional Chief Marketing Officer and Chief Revenue Officer. She is also experienced at coaching business professionals to make sound business decisions and achieve awareness, growth and profit objectives.

She is a dedicated, energetic, hands-on and cross-functional leader, whose track record is one of consistently delivering inventive business strategies and client-focused solutions that enable companies to scale. Her C-Suite level experience is with both middle market companies and start-up environments.

Katherine delivers sustainable outcomes. Included among her skills are:

  • P&L Management
  • Customer Acquisition, Retention & Loyalty
  • Digital Marketing
  • Product & Brand Management

During her distinguished career, Katherine’s key positions and accomplishments included:

Founder & Principal, KHB Marketing. Katherine assisted business in optimizing digital marketing campaigns and offline promotions to improve ROI. This included providing integrated marketing programs, with a keen focus on paid search, email marketing and paid social media advertising. Results generated for clients included reduced churn in client email list to drive net growth in subscribers; expansion of clients’ digital footprint and 5-fold increases in customer conversions without increasing budgets.

Founder / CEO, Hello Cheffy. Katherine founded an innovative online marketplace that generated leads for chefs. She generated market demand that outstripped provider supply and improve sales conversions by developing a product responsive to user input.

Marketing Director, Verengo Solar. She planned, built and managed marketing strategies that improved customer activation, and led CRM-based multi-channel lead generation. Katherine utilized traditional and digital marketing channels to develop campaigns generating a CAC below TAC.

Assistant Vice President, Farmers Group, Inc. Katherine turned around an underperforming $1.3 billion product line. She created a KPI dashboard to measure product managers performance and drive toward P&L goals.She also led a team of business managers, product managers, actuaries and analysts across a region of nine states. In addition, Katherine drove strategy with key cross functional partners.

Product Manager, Progressive Insurance Co. Katherine managed direct-to-consumer (DTC) product and pricing for multiple products with full P&L accountability. She doubled revenue to $240 million in three years in a single jurisdiction. She also transformed a legacy product to optimally serve DTC customers.

Marketing Leader, Ford Motor Co. Katherine directed agency and internal resources to develop brand assets for truck and SUV brands.She synthesized customer insights through qualitative research on Millennials and other population segments.She also developed branded marketing collateral for dealerships, brand teams and sales teams.

Katherine began her career as a product analyst for National Indemnity Company, part of Berkshire Hathaway Group. She is originally from Omaha, Nebraska. She received her MBA from Dartmouth College’s Amos Tuck School. She received her MS in Mathematics and BS in Mathematics from Creighton University.

In addition, Katherine is generous in sharing her time and expertise with organizations that include SCORE Greater Los Angeles where she is a business mentor; City of Hope National Medical Center, and Jack & Jill of America, Inc. She is also a member of the Pasadena Tournament of Roses. Follow her on Twitter.

Katherine’s Writings

9 Growth Pathways for Two-Sided Marketplaces
Uber is NOT in the Transportation Business
Content Development Lessons for B2B Marketing
How to Use Referral Marketing to Reduce Customer Acquisition Costs
How to Avoid Unwanted Clicks in Digital Advertising

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