Referral Marketing
Reduce Customer Acquisition Costs (CAC) with Referral Marketing Too often, CEOs and business owners overlook an obvious opportunity to grow their business. For a company that has turned media [...]
RecTech Experience Formula
Creating Deeper Customer Engagement, Brand Loyalty and Profitable Growth in RecTechThese days, we all want to get away. Fundamental changes to the workplace through telecommuting and remote work have had [...]
How to Rescue Sales
How to Rebuild a Sales and Marketing Function in 120 DaysImagine you walk into a situation where the Chief Operating Officer, the Chief Revenue Officer and the entire sales and [...]
Avoid Unwanted Ad Clicks
How to Avoid Unwanted Clicks in Digital Advertising Digital ad spending is expected to increase 20.4% in 2021. It will outpace other forms of ad spending this year. While digital [...]
Used Cars and Supply Chains
Supply Chain expert, UGA Teaching Professor and TechCXO Partner Marty Parker offering analysis on the tight used car market and relevant supply chain issues for 11Alive, Atlanta's NBC Affiliate. [...]
What’s really happening with supply chains?
What's REALLY going on with the supply chains? TechCXO's Marty Parker is also a University of Georgia - Terry College of Business lecturer on the topic. He offers some [...]
Relay Therapeutics Case Study
Relay Therapeutics THE CHALLENGE Need for expert finance and accounting leadership and management from launch to initial funding to eventual IPO. THE SITUATION Relay [...]
Cyteir Therapeutics Case Study
Cyteir Therapeutics THE CHALLENGE Need for expert finance and accounting leadership and management. Need for experienced CFO-level guidance and expertise to help prepare for transition from start-up [...]
Making Progress
When effort or intention aren't enough, how does one progress something important? Making real progress comes down to three things. Watch the minute and a half video from TechCXO executive [...]
Incentive Stock Options Guide
Creating Incentive Stock Option Plans The appeal of stock options for startups and earlier stage companies may not be what they once were but there remains a high expectation [...]
CFO Survey – Would you add Bitcoin to your balance sheet?
Bitcoin as a store of value and payment mechanism has been growing in acceptance as evidenced by some publicly traded companies putting a portion of their cash reserves into [...]
Startup or Start Over?
Is your startup now a start over? There is nothing wrong in that, so long as you have given it your best shot and learned from it. Maybe things centered [...]
Active Listening Quiz
Active Listening How good a listener are you? The importance of active listening for business applications like customer success and customer experience management are clear: successful companies and executives [...]
Social Enterprises
Paul Sansone, TechCXO partner and former CFO of the Boys and Girls Clubs of America and Better World Books, is an expert in social enterprises, social entrepreneurship and B [...]
Managing the Whole Person
How an Increase in Empathetic Leadership May Have Staying Power What workplace changes will stick once the pandemic subsides? Maria Goldsholl, TechCXO's Managing Partner - Human Capital, identifies three HR [...]
The Power of Compound Decision Making – Part 2
CEOs of private, mostly venture-backed growth companies know all too well the burden of high expectations, both in the milestones and scale they are trying to achieve. Quality decision making [...]
Thoughts and Takeaways from SaaStr 2018
Last week I attended the annual SaaStr conference, where thousands of people in the SaaS community - Founder CEOs, VC & PE investors, operators and service providers of all stripes [...]
Personalization at Scale: The Right Message at the Right Time
Personalization is the approach of choice for leading brands. In fact, personalization is a large part of what has made some of the world's biggest brands the enormous successes they are today. [...]
Better Marketing Through Marketing Technology Architecture
Whether you are a marketing giant or whether you have a "lean and mean" marketing team, your marketing technology architecture is crucial to success. Why? After all, marketing is all [...]
Why Intentional Processes Drive More Revenue
Why Intentional Processes Drive More Revenue When many people think of process, they think of something mandatory. Usually something unpleasant. The idea of the “process police” comes up, a [...]
Leadership vs Management
Management vs. Leadership - Setting the Foundation Establishing the importance of leadership and management in building a high performance culture “Management is about persuading people to do things they do [...]
Sales Planning Guide
Sales Planning Guide This time of the year is critical to Chief Sales and Revenue Officers. So many things to do, so little time to do them: Close Q4 business [...]
Term Sheets
Congratulations. You’ve made a compelling case for your company to receive funding, investors are interested, they’ve done a couple of rounds of due diligence and probably visited you and your [...]
The Power of Compound Decision Making
CEOs of private, mostly venture-backed growth companies know all too well the burden of high expectations, both in the milestones and scale they are trying to achieve. Attached is Part [...]