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Building Brand is Paramount for a Sustainable Marketplace

Categories: Revenue Growth|Tags: , , , |

Building a marketplace brand is no easy feat. Marketplace executives may be tempted to consider whether they or their sellers “own” the relationship with the customer. In truth, neither [...]

Uber Is Not in the Transportation Business: Lessons for Marketplace Leaders

Categories: Revenue Growth|Tags: , , , |

Uber is Not a Transportation Company: Lessons for Marketplace Leaders Uber is a technology platform that powers “movement from point A to point B.” Even though it was founded [...]

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