Build a Revenue Growth Team
With rapidly changing business models and dynamics, companies are keenly aware that expert marketing and sales skills must be represented on their team.
However, the complexity involved in sales and marketing can be overwhelming. By some counts there are more than 130 sales and marketing statistics that can be broken into 20+ categories. These range from inside sales, sales calls and sales prospecting statistics to inbound leads, lead qualification and lead nurturing numbers.
Fundamental Marketing Functions
Marketing and Sales have to perform some fundamental functions to generate revenue. They include:
Fundamental Sales Functions
The following are fundamental sales functions needed to generate revenue:
Startup and Early-Stage Revenue Growth Teams
Startups and early-stage companies will do with fewer resources at first and build their team. That initial configuration may be a marketing generalist, digital/design person and and the manager or founder dedicating some of her time.
The loaded salaries of the two resources (not including the founder’s time) may be on the order of $200,000
Conversely, outsourcing marketing functions using a fractional CMO with project-based resources can be as little as 25-50% of a full-time resources.
Mid-Size Revenue Growth Team
A mid-level marketing team may include a CMO, VPs of Content, PR/Social media and a Product or Inbound Demand professional.
Costs for loaded salaries and functions can begin to reach into the seven figures, not including creative agencies and other consultants. An outsourced model would include senior enterprise-level executives and a variety of professionals and teams from different disciplines.
The flexibility of outsourced services allow for services such as SEO, Product & Digital Marketing, Demand Marketing and Brand Building to dial up or dial back as needed.