The Fractional Chief Marketing Officer (CMO) is responsible for guiding marketing, messaging and branding strategy, overseeing go-to-market planning and programs, driving content and digital marketing platforms and programs, and understanding how prospects and customers are reacting to your offering.
What does a Chief Marketing Officer do?
A Fractional Chief Marketing Officer, often referred to as a Fractional CMO, is a specialized part-time executive who provides organizations with strategic marketing, branding and messaging leadership and efficient platforms and solutions to help drive sales.
The CMO must continuously refine the marketing strategy in response to shifting external and internal factors. A high-performing fractional CMO may take on any or all of the following tasks:
Go-to-Market Planning – A Go-To-Market Plan answers fundamental questions about why a business does what it does. It answers questions about what its products and services are, who benefits from their use and how they benefit. It is a guide for companies to stay on track.
Product / Market Fit – When trying to reach Product – Market Fit, the company needs first to determine the target customers and their underserved needs. After which, the business needs to find a way to define its value proposition, feature set, and lastly the user experience.
Target Marketing – Exploring specific data about the preferences of people who are predisposed to potentially buy your product can include where they live, age, gender, interests, education, relationship status, buying concerns and more.
Brand Building – Creating valuable connections with customers is the essence of building a brand. To accomplish this, companies need to have a clear idea about who they are, what they do, why they do it, who they do it for and how they make their customers’ lives more enjoyable, convenient, or valuable when they use their products.
Content & Digital Marketing – Drawing in customers may require a combination of paid, owned, and earned media. The mix of content, be it owned media that tells your story, bought media that finds buyers and draws them in, or earned media that generates interest and curiosity, the marketer has to build awareness and draw potential buyers.
Data, Product & Platforms – Understanding how prospects and customers are reacting to your offering is detailed and sensitive work. It includes formulating pricing strategies and offers. Working on detailed buyer/user personas, developing a product roadmap and interpreting data, including win/loss analyses.
Whether you need strategic marketing leadership, efficient resource management, or guidance on innovative marketing, branding and sales support programs, a Fractional CMO can provide the specialized expertise your organization requires.
Fractional CMO Services
Using a fractional CMO for hire or Outsourced CMO — either as an Interim CMO, CMO consultant, a Part-Time CMO, also known as a Fractional Chief Marketing Officer — can provide both an upgrade in experience and capabilities and cost-efficiencies. A fractional CMO can cost 50-75% less than a fully loaded, full-time CMO.
A fractional or interim CMO is a proven executive. The experience of an in-house CMO may be mixed, particularly their skills and experience in digital marketing. TechCXO On Demand CMOs are ready now to stabilize martech functions, identify issues, implement changes, and help with ramp up.
What to Expect from TechCXO Fractional Chief Marketing Officer (CMO)
Tenures for CMOs are among the shortest for all executives at less than three years. One reason is the wide disparity in what organization’s expect from their CMOs. Some may want a strategist paying attention to go-to-marketing planning and target marketing. Others may want CMOs focused on close integration with sales including building brands and awareness, developing content and generating leads. Still others may want to emphasize product marketing and product management.
A fractional CMO from TechCXO is adept at all these disciplines. In addition every TechCXO partner has held multiple C-level positions inside successful companies and organizations. We think demonstrated strategic and operational expertise is an important distinction between us and other advisory and consulting firms.
A fractional or interim CMO is a proven executive, which means fast-on, when-you-need-us-support with just the right amount of resources. No recruiting… No onboarding… Just results.
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