Michael is an experienced, growth-focused fractional CMO and marketing leader with over 35 years of marketing and operational leadership and a track record of driving strategic insight, creativity, and executional excellence to accelerate growth. Michael leverages his diverse, end-to-end experience to help companies turn their marketing into a greater value and business development driver for their organizations.
Michael partners with healthcare and B2B companies in the marketing services, technology and media sectors to sharpen their positioning, strengthen their marketing and business development, and build more effective go-to-market approaches. He works with founders, CEOs, investors and leadership teams, particularly at early-stage, growth-stage and PE- or VC-backed companies, to establish the customer focus, market story and commercial priorities needed for their next stage of growth.
His work often involves professionalizing marketing as a company grows, bringing acquired businesses together under a unified positioning and story, or preparing for a launch or expansion. Working closely with leadership, sales, marketing teams and outside partners, Michael translates that direction into practical plans and implementation.
Michael’s healthcare experience includes serving as CMO of MJH Life Sciences and working with GE HealthCare, Hospital for Special Surgery, Relevate Health and True North HealthWorks. His work spans healthcare services, medical technology, provider-facing businesses, and healthcare professional engagement and education, with a focus on customer insight, positioning and go-to-market strategy.
Alongside ongoing fractional CMO leadership, Michael takes on focused three-to-six-month engagements to establish positioning, marketing and go-to-market priorities, and a practical implementation plan for internal teams and partners.
Selected Fractional Leadership & Marketing Strategy Engagements
Michael’s fractional leadership and marketing strategy engagements span startups, growth companies, established businesses and larger organizations. Selected clients include:
- Digital Factory – a geo-location mobile start-up
- Theralytics – ABA Practice management & data collection software”
- Hospital for Special Services (HSS)
- GE Healthcare
- Relevate Health – omnichannel healthcare engagement solutions
- Haymarket Communications – privately-held global media company
- My Diabetes Tutor – Telehealth education start-up
- Aquestive Therapeutics
- HealthForce
- True North HealthWorks
- Immunohub
- Paragon Loan Advisors
- Meetings & Incentives Worldwide
Career
During his distinguished career, key leadership positions included:
Chief Marketing Officer, MJH Life Sciences – MJH Life Sciences is the largest, privately held healthcare media company in North America, delivering content, events, education, and creative services to healthcare professionals and the healthcare industry. Michael overhauled the marketing organization, oversaw and scaled a new team, including over 110+ FTEs and across 60+ healthcare brands. He drove the development of optimized processes, best practices and playbooks, led innovation in journey-based GTM approaches, and installed a new full-stack marketing approach.
Senior Vice President | Head of Brand & Marketing, Ipsos North America – Michael was called on to provide dynamic, growth-oriented leadership to the audience measurement business after years of decline and stagnation. He developed and implemented new strategies, including a new sales GTM and prospecting plan, new products, and robust marketing programming. He also developed and instituted a comprehensive Content Marketing and thought-leadership program that resulted in doubling the sales pipeline and closing new brand clients including Cadillac, Hyundai, Northwestern Mutual, Travelers, Capital One, JPM Chase, Mastercard, Kohler, Haier, Shiseido.
Chief Marketing Officer, Laughlin Constable –Michael was brought in as CMO to help transform outdated brand perception and spark new growth at this independent B2B marketing services company. He drove a new vision, positioning, marketing strategy, launching a new website, collateral, capabilities decks and a comprehensive Marketing Plan, significantly increasing leads.
Michael is also an industry thought-leader and accomplished writer on the topics of media, marketing and advertising, primarily for the industry-leading publication MediaPost. You can read Michael’s insights on his blog, Stratecution, and on LinkedIn.
Michael received a BA in History and Psychology from the University of Virginia.
